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Responsible to provide leadership and executive oversight for all aspects of the Software Engineering for Audience & Measurement department's operation. Specific, strategic focus on the management of software and platforms which govern the ingestion of segment data (1st, 2nd and 3rd party), taxonomy data, Metadata and other artifacts required to support Audience management. Partners with Engineering, Product, Revenue Science, Product-Marketing, Partnership, and Privacy teams to ensure Ingestion components enable accurate, responsive, feature-rich, privacy-compliant (application-level) functionality. Provides leadership and direction across multiple functional areas and maintains fiduciary responsibility for budgets while maximizing the value of enterprise identity data assets.
Job Responsibility
Own the engineering strategy and roadmap for Snowflake-based data platforms, ingestion services, and downstream marketing data products
Establish and enforce SLAs/SLOs for ingestion latency, availability, currency, and recovery
Optimize Snowflake cost, warehouse efficiency, workload isolation, and processing performance for large-scale marketing datasets
Oversee the design, scalability, and performance of ingestion components
Drive platform modernization by adopting cloud-native patterns, automation, CI/CD, infrastructure as code, and standardized ingestion interfaces
Ensure (that) the platform can consume, normalize, sanitize (data hygiene) and process high-volume segment data from clients, consumers, and customers
Develop an approach (for) maintaining high performance and availability of Ingestion related services
Build and develop a high-performing engineering organization, including hiring, coaching, org design, and resource allocation aligned to strategic business goals
Lead teams building capabilities for audience segmentation, 1P/3P data onboarding, segment replacement, add/remove workflows, and activation-readiness for marketing use cases
Prepare and manage budget(s) and financial targets