Director, Social Media & Digital Video

• Lead ABC News’ social media and digital video strategy across 24/7 news and other verticals
• Manages a team of social media and digital video producers, and audience engagement editors, providing guidance, feedback, and fostering a creative and collaborative work environment
• Tackle short and long-term strategy, scrutinize current operations to find ways we can improve workflows and drive efficiencies, and stay on top of trends to keep our group evolving
• Develops and implements innovative and engaging social media and digital video campaigns to enhance audience interaction and grow account following
• Collaborates with cross-functional teams, including marketing, comms, and synergy partners to align initiatives with overall brand objectives
• Stays abreast of industry trends and emerging platforms to recommend and integrate new features and technologies
• Leads collaboration with content creators, data analysts, and editorial teams to ensure cohesive and timely coverage of breaking news, live events and other priorities
• Analyzes social media metrics and trends to optimize content performance and make recommendations for future strategies
• Works with the VP, Digital Media to cultivate relationships with key stakeholders, both internally and externally

• Minimum of 8 years of experience in Social Media/Digital Video or a related industry
• Minimum of 4 years of experience managing teams of people
• Minimum of 5 years of experience using video editing software (e.g. Premiere)
• Minimum of 5 years of experience using photo editing software (e.g. Photoshop, Canva)
• Proven experience working in a fast-paced newsroom at a major network, national news organization, or top local market, with strong editorial judgment and ability to make real-time decisions during breaking news and live coverage
• Proven experience in social media management, with a focus on news content
• Demonstrated success in driving audience growth and engagement through strategic social media initiatives
• In-depth knowledge of digital media landscape, including various social media platforms, analytics tools, and emerging trends in digital media
• Strong writing and editing skills
• Adherence to the highest standards of Journalism
• Excellent communication and interpersonal skills to effectively collaborate with internal teams and external partners
• Strong leadership skills with the ability to motivate and mentor a team
• Must be available to work on short notice during major breaking news events
• Bachelor’s degree or equivalent in Journalism, Communications, Online/Multimedia or related field

Minimum of 5 years of experience managing large-scale social media accounts for a big brand

A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits