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Solomon Page Logo Solomon Page · -

Director, Retail Media

United States, New York 75.00 - 80.00 USD / Hour · Job Posted April 23, 2026
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Job Description

We are seeking a highly motivated and experienced Director of Retail Media for a top apparel company in NYC! $75-80/hour

Job Responsibility

  • Strategy & Planning
  • Establish the company's first in-house retail media discipline
  • Own end-to-end retail media strategy and execution across 1P and 3P/marketplace efforts on Amazon.com, Walmart.com and other retailer.coms such as Target.com
  • Build full funnel channel plans to drive profitable conversion and adhere to budget and profit margin parameters
  • Use benchmarks and relevant available data
  • Build full-funnel advertising forecast spend models to plan and track ad spend vs. revenue, profitability, and inventory
  • Collaborate with cross-functional teams to align advertising with promotional calendars, product priorities, launches, seasonality and inventory flows
  • Track advertising pacing and optimize efforts towards key KPIs
  • ROAS, TACoS, Conversion Rate, New to Brand, Customer Acquisition Cost, CPC
  • Share of Paid vs. Organic
  • Repeat purchase, LTV
  • Track and manage budgets allocating spend based on performance and business priorities
  • Identify opportunities for scaling efficient campaigns and cutting underperforming tactics
  • Campaign Execution & Optimization
  • Build, launch and optimize full funnel paid campaigns across Amazon Ads, Walmart Connect and other retail media networks
  • Collaborate with agencies and other partners on DSP/off channel efforts when needed
  • Write creative briefs for assets ensuring creative aligns with retailer ad specifications and brand guidelines
  • Build and manage ad placements such as Keyword/Sponsored Products, Sponsored Brands, Sponsored Display, and Demand Side Platform (DSP) campaigns
  • Oversee pay-per-click (PPC) campaigns and other on-site display media
  • Support strategy development including campaign structures, keyword research, audience targeting, bid strategies, and creative placement
  • Monitor daily budgets, placements, and bids to ensure campaigns are pacing and performing as planned
  • Conduct A/B tests on audience segments, bidding models, ad copy, images, and landing pages/PLPs/PDPs
  • Identify opportunities for automation, rules-based optimization, or AI-powered bidding tactics
  • Optimize campaigns ongoing—daily and weekly
  • Reporting, Analysis & Insights
  • Track performance across platforms, produce regular reports, and present actionable insights to cross-functional leadership
  • Pull and analyze weekly, monthly and ad hoc performance reports to identify trends and opportunities
  • Translate complex data into clear, actionable strategies that support sales targets and profitability goals
  • Recommend, onboard and manage any needed insights tools/software to develop a strong in-house retail media capability
  • Leverage internal and external analytics platforms to provide insights for decision making
  • Cross-functional Collaboration
  • Partner closely with eCommerce operations, digital merchandising, inventory forecasting & planning, and account teams to ensure campaign alignment with PDP updates, inventory levels, and retail events
  • Coordinate with creative teams on asset needs, new ad formats, and retailer-specific guidelines
  • Maintain strong working relationships with Amazon, Walmart, and other retailer media contacts to stay ahead of new ad products, betas, and best practices
  • Platform Expertise
  • Use platform tools such as Amazon Ads Console & DSP, Amazon Seller Central, Walmart Connect, Walmart Scintilla, and others

Requirements

  • 10+ years of experience in paid media, performance marketing, or retailer.com advertising
  • Direct experience with at least one of the following retail media networks required--Amazon Ads or Walmart Connect
  • Must have experience in SKU-intensive ecommerce category
  • Must have some retail media and/or performance marketing experience in apparel
  • Strong proficiency in Excel/Sheets (pivot tables, formulas, lookups)
  • Experience with analytics or visualization tools (Tableau, Power BI, Looker)
  • Experience with tools such as Amazon Advertising Console, Amazon Seller Central, Walmart Scintilla/Digital Landscapes, Helium 10, Pacvue, Perpetua, Jungle Scout, Stackline, or similar
  • Strong quantitative and problem-solving skills with the ability to interpret and summarize complex data
  • Excellent communication skills and ability to present insights to both technical and non-technical audiences
  • Highly organized with the ability to manage multiple campaigns, timelines, and priorities in a fast-paced environment

What we offer

  • medical
  • dental
  • 401(k)
  • direct deposit
  • commuter benefits
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