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Director, Retail Development

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BBC Studios

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Location:
United States , New York

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Category:
Sales

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Contract Type:
Employment contract

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Salary:

145000.00 - 150000.00 USD / Year
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Job Description:

Step into a pivotal role at BBC Studios where your expertise will shape the retail success of iconic brands like Bluey, Doctor Who, and BBC Earth. Drive retail relationships and innovative growth strategies to deliver ROI in retail and omnichannel accounts across US and Canadian retail channels, ensuring our brands captivate and resonate with audiences everywhere. The Director, Retail Development role will execute omnichannel retail development and marketing strategies to maximize brand presence and retailer support. The primary focus will be to expand and manage BBC Studios brands’ retail placement across mid-tier, value, off price, grocery, drug and new business channels in the US and Canada. Opportunity to support eCommerce, as well.

Job Responsibility:

  • Cultivate, nurture and grow relationships with Buyers, DMMs and Marketing Leads across key retailers
  • Develop and execute brand strategies across BBC Studios’ growing portfolio of brands to increase brand visibility, product placement and sell through
  • Craft compelling, creative, customized and strategic brand presentations for retailers including: Infographics, sizzles, visual graphics, competitive analysis and recaps
  • Communicate, educate and motivate retail buyers, management and marketing teams on BBC Studios’ brands, content, marketing initiatives and licensing partners with the goal of gaining support, brand presence and driving revenue growth
  • Analyze available POS to drive sell through, help identify key learnings and new opportunities across US and Canadian retailers
  • Execute retail marketing activations including digital and in-store events/promotions/campaigns, costume appearances and bespoke opportunities that drive excitement, social engagement, traffic and sales
  • Collaborate with internal team, licensing partners and agencies to develop meaningful, turnkey retail programs that achieve positive ROI
  • Analyze and evaluate retail and consumer trends to identify opportunities for brand/retail placement and retail marketing initiatives

Requirements:

  • Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint), Adobe Illustrator and Photo Shop is a plus
  • Superior writing and proofing skills, with an eye for design
  • Excellent verbal and written communication skills
  • Ability to negotiate favorable retail activations and placement
  • Strong organizational skills and attention to detail
  • Ten plus years of experience in Retail Development, Licensing or Category Management
  • Experience managing broad range of retail channels of distribution
  • Solid network of retail buyers, management and marketing leads across mid-tier, value, drug, grocery, department and off-price channels
  • Strong familiarity with licensees across all categories
  • Thorough understanding of the US and Canadian retail and entertainment landscape
  • Fortitude to lead and prioritize overlapping projects with tight deadlines from conception to completion

Nice to have:

  • Pop-culture lover, with a passion for global content, trends & audiences
  • Solid understanding of US and or Canadian retail channels
  • Proactive, collaborative team player
  • Self-motivated multi-tasker
  • Willing to travel when needed
What we offer:
  • 100% Employer-Paid Medical and Dental Insurance (PPO plans)
  • Generous Paid Time Off
  • Flexible, Hybrid Working Arrangements
  • Work/life balance
  • Free Retirement Consulting to All Employees
  • Pet Insurance
  • Commuter Benefits
  • Gym Reimbursement

Additional Information:

Job Posted:
April 23, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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