Director, Retail Development Job at BBC Studios (New York)

Job Description

Step into a pivotal role at BBC Studios where your expertise will shape the retail success of iconic brands like Bluey, Doctor Who, and BBC Earth. Drive retail relationships and innovative growth strategies to deliver ROI in retail and omnichannel accounts across US and Canadian retail channels, ensuring our brands captivate and resonate with audiences everywhere. The Director, Retail Development role will execute omnichannel retail development and marketing strategies to maximize brand presence and retailer support. The primary focus will be to expand and manage BBC Studios brands’ retail placement across mid-tier, value, off price, grocery, drug and new business channels in the US and Canada. Opportunity to support eCommerce, as well.

Job Responsibility

Cultivate, nurture and grow relationships with Buyers, DMMs and Marketing Leads across key retailers
Develop and execute brand strategies across BBC Studios’ growing portfolio of brands to increase brand visibility, product placement and sell through
Craft compelling, creative, customized and strategic brand presentations for retailers including: Infographics, sizzles, visual graphics, competitive analysis and recaps
Communicate, educate and motivate retail buyers, management and marketing teams on BBC Studios’ brands, content, marketing initiatives and licensing partners with the goal of gaining support, brand presence and driving revenue growth
Analyze available POS to drive sell through, help identify key learnings and new opportunities across US and Canadian retailers
Execute retail marketing activations including digital and in-store events/promotions/campaigns, costume appearances and bespoke opportunities that drive excitement, social engagement, traffic and sales
Collaborate with internal team, licensing partners and agencies to develop meaningful, turnkey retail programs that achieve positive ROI
Analyze and evaluate retail and consumer trends to identify opportunities for brand/retail placement and retail marketing initiatives

Requirements

Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint), Adobe Illustrator and Photo Shop is a plus
Superior writing and proofing skills, with an eye for design
Excellent verbal and written communication skills
Ability to negotiate favorable retail activations and placement
Strong organizational skills and attention to detail
Ten plus years of experience in Retail Development, Licensing or Category Management
Experience managing broad range of retail channels of distribution
Solid network of retail buyers, management and marketing leads across mid-tier, value, drug, grocery, department and off-price channels
Strong familiarity with licensees across all categories
Thorough understanding of the US and Canadian retail and entertainment landscape
Fortitude to lead and prioritize overlapping projects with tight deadlines from conception to completion

Nice to have

Pop-culture lover, with a passion for global content, trends & audiences
Solid understanding of US and or Canadian retail channels
Proactive, collaborative team player
Self-motivated multi-tasker
Willing to travel when needed

What we offer

100% Employer-Paid Medical and Dental Insurance (PPO plans)
Generous Paid Time Off
Flexible, Hybrid Working Arrangements
Work/life balance
Free Retirement Consulting to All Employees
Pet Insurance
Commuter Benefits
Gym Reimbursement

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Director, Retail Development

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