CrawlJobs Logo

Director, Public Relations and Influencer

United States, Camden New Jersey Employment contract 172000.00 - 247300.00 USD / Year · Job Posted June 09, 2026
Apply Position
Job Link Share

Job Description

Shape and lead Campbell's integrated Brand PR and Influencer strategy, redefining how our iconic brands show up in culture. Drive authentic consumer connection and cultural relevance through modern earned media and creator partnerships. Transform earned media and influencer into a powerful engine of brand impact and business growth. Elevate brand reputation and storytelling across a diverse portfolio including Campbell's, Goldfish, Snyder's of Hanover, V8, Milano, Pace, Cape Cod, Prego, Pepperidge Farm, Rao's, and more. Inspire a high-performance team and help build the future of consumer-centric, culturally connected marketing at Campbell's.

Job Responsibility

  • Shape and lead Campbell's integrated Brand PR and Influencer strategy, redefining how our iconic brands show up in culture
  • Drive authentic consumer connection and cultural relevance through modern earned media and creator partnerships
  • Transform earned media and influencer into a powerful engine of brand impact and business growth
  • Elevate brand reputation and storytelling across a diverse portfolio including Campbell's, Goldfish, Snyder's of Hanover, V8, Milano, Pace, Cape Cod, Prego, Pepperidge Farm, Rao's, and more
  • Inspire a high-performance team and help build the future of consumer-centric, culturally connected marketing at Campbell's
  • Lead and evolve Campbell's approach to earned media, strengthening PR capabilities while embedding influencer and creator marketing as a core growth driver
  • Design and activate an always-on earned + influencer ecosystem that drives continuous conversation, reach, and relevance
  • Deliver culturally compelling campaigns that generate measurable, data-driven business impact
  • Identify, partner with, and grow relationships with influencers and creators to authentically tell brand stories and connect to cultural moments
  • Establish and track KPIs across PR and influencer efforts (e.g., reach, engagement, sentiment, cultural impact, business contribution) and continuously optimize performance
  • Develop compelling messaging frameworks and narratives that translate across media, creators, and platforms
  • Build and maintain strong relationships with media, creators, agencies, and platform partners to keep brands at the center of conversation
  • Partner with Corporate Communications on crisis and reputation management in an always-on media environment
  • Lead, coach, and develop a high-performing team that blends PR and influencer expertise and fosters innovation and collaboration

Requirements

  • 10+ years of experience across brand PR, earned media, and influencer/creator marketing
  • Strong foundation in traditional media relations, ideally within CPG or consumer brands
  • Proven leadership experience building and inspiring high-performing teams
  • Demonstrated success delivering integrated earned strategies across traditional media, digital channels, and influencer activations
  • Experience building and scaling influencer programs that drive cultural relevance and extend PR impact
  • Strategic mindset with the ability to modernize PR through creator- and culture-led approaches
  • Strong track record of managing relationships with top-tier media and influencers/creators at scale
  • Exceptional communication and storytelling skills, with the ability to craft narratives that translate across formats and audiences
  • Strong analytical mindset with experience defining KPIs and optimizing performance across earned and influencer programs
  • Proven ability to navigate complex organizations and manage multiple stakeholders to deliver results
  • Bachelor's Degree required

Nice to have

  • Prior experience in CPG or highly brand-driven consumer industries
  • Deep understanding of cultural trends, creator ecosystems, and emerging platforms
  • Experience integrating PR, influencer, and social strategies into a unified, modern marketing approach
  • Crisis management experience within a complex, fast-moving media environment

What we offer

  • Medical
  • Dental
  • Short and long-term disability
  • AD&D
  • Life insurance (for individual, families, and domestic partners)
  • Matching 401(k) plan with immediate vesting
  • Unlimited sick time
  • Paid time off
  • Holiday pay
  • Free access to fitness center (if in WHQ)
  • Access to on-site day care (operated by Bright Horizons)
  • Company store
  • Campbell's Cares program matches employee donations and/or volunteer activity up to $1,500 annually
  • Employee Resource Groups (ERGs)

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Similar Jobs for

Director, Public Relations and Influencer

8 matching positions

New

Director, Public Relations and Influencer

Location
Location
United States , Camden
Salary
Salary:
172000.00 - 247300.00 USD / Year
campbellsoupcompany.com Logo
Campbell Soup Company
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's Degree required
  • 10+ years of experience across brand PR, earned media, and influencer/creator marketing
  • Strong foundation in traditional media relations, ideally within CPG or consumer brands
  • Proven leadership experience building and inspiring high-performing teams
  • Demonstrated success delivering integrated earned strategies across traditional media, digital channels, and influencer activations
  • Experience building and scaling influencer programs that drive cultural relevance and extend PR impact
  • Strategic mindset with the ability to modernize PR through creator- and culture-led approaches
  • Strong track record of managing relationships with top-tier media and influencers/creators at scale
  • Exceptional communication and storytelling skills, with the ability to craft narratives that translate across formats and audiences
  • Strong analytical mindset with experience defining KPIs and optimizing performance across earned and influencer programs
Job Responsibility
Job Responsibility
  • Shape and lead Campbell’s integrated Brand PR and Influencer strategy, redefining how our iconic brands show up in culture
  • Drive authentic consumer connection and cultural relevance through modern earned media and creator partnerships
  • Transform earned media and influencer into a powerful engine of brand impact and business growth
  • Elevate brand reputation and storytelling across a diverse portfolio including Campbell’s, Goldfish, Snyder’s of Hanover, V8, Milano, Pace, Cape Cod, Prego, Pepperidge Farm, Rao’s, and more
  • Inspire a high-performance team and help build the future of consumer-centric, culturally connected marketing at Campbell’s
  • Lead and evolve Campbell’s approach to earned media, strengthening PR capabilities while embedding influencer and creator marketing as a core growth driver
  • Design and activate an always-on earned + influencer ecosystem that drives continuous conversation, reach, and relevance
  • Deliver culturally compelling campaigns that generate measurable, data-driven business impact
  • Identify, partner with, and grow relationships with influencers and creators to authentically tell brand stories and connect to cultural moments
  • Establish and track KPIs across PR and influencer efforts (e.g., reach, engagement, sentiment, cultural impact, business contribution) and continuously optimize performance
What we offer
What we offer
  • medical
  • dental
  • short and long-term disability
  • AD&D
  • life insurance (for individual, families, and domestic partners)
  • matching 401(k) plan with immediate vesting
  • unlimited sick time
  • paid time off
  • holiday pay
  • free access to fitness center (if in WHQ)
  • Fulltime
Read More
Arrow Right

Assistant Director, Public Relations, and Digital Marketing

This position will support and lead initiatives that enhance the visibility and ...
Location
Location
Indonesia , Bali
Salary
Salary:
Not provided
fourseasons.com Logo
Four Seasons
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree in Communications, Marketing, Public Relations, or related field
  • 8+ years of experience in PR and/or marketing within luxury sectors - hospitality or lifestyle
  • Strong expertise and proficiency with digital tools and digital advertising platforms, SEO tools, email marketing, and analytics
  • Strong media relations background with proven results in securing top-tier press coverage
  • Exceptional writing, editing, and storytelling skills
  • Strong aesthetic sensibility and understanding of luxury consumer behavior
  • Highly collaborative, detail-oriented, and able to manage multiple projects in a fast-paced environment
  • Indonesian Nationals
Job Responsibility
Job Responsibility
  • High level support contributing to the activation and successful implementation of Public Relations and Marketing strategies for both properties
  • Proactively manage media relationships, host journalists and influencers, and secure positive editorial coverage across print, broadcast, digital, and social platforms
  • Draft and edit press releases, media pitches, fact sheets, and executive speeches in line with brand voice
  • Collaborate with Four Seasons Corporate and regional teams to align messaging and maximize reach
  • Organize press events, media FAMs, and on-property experiences that showcase our Signature Experiences and service culture
  • Assist in the development and execution of marketing campaigns that support Rooms, F&B, Spa, Weddings, and Events
  • Ensure all content and creative assets meet brand guidelines and reinforce the Four Seasons image of luxury, elegance, and innovation
  • Manage local partnerships, sponsorships, and promotional opportunities that align with the brand’s values and audience
  • Partner with Digital Marketing Manager and Four Seasons Digital Corporate teams to support digital advertising, SEO/SEM, website content, and CRM efforts
  • Responsible for Social Media content calendars and collaborations with content creators to produce engaging, high-quality visuals and storytelling
What we offer
What we offer
  • Deeply instilled value-based company culture
  • Career growth opportunities
  • Complimentary stays at Four Seasons worldwide
  • Executive level incentive plans
  • Executive level benefits
  • Health & life Insurance and retirement benefits
  • Furnished accommodation
  • Excellent Learning and Development opportunities
  • Fulltime
Read More
Arrow Right

Director of Public Relations and Marketing

The Director of Public Relations and Marketing is a strategic leader within the ...
Location
Location
Tunisia , Tunis
Salary
Salary:
Not provided
fourseasons.com Logo
Four Seasons
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Strong leadership and ability to inspire and develop high-performing teams
  • Exceptional stakeholder management and influencing skills across diverse internal and external audiences
  • Collaborative approach with skill in building solid relationships across property and external stakeholders
  • Strategic mindset combined with strong tactical execution capability
  • Excellent written and verbal communication skills
  • In-depth understanding of affluent consumer behavior and luxury brand standards
  • Ability to interpret market intelligence and consumer insights to inform strategy and positioning
  • Expertise in integrated PR and marketing strategies across Paid, Owned, and Earned channels
  • Proficiency in reputation management and crisis communications
  • Comprehensive knowledge of media landscape, and best practices locally and in key feeder markets
Job Responsibility
Job Responsibility
  • Lead, coach, and develop PR and Marketing team members
  • foster a culture of collaboration, continuous learning, and high-quality execution
  • Build cross-functional partnerships with Operations, Sales, Revenue Management, and Finance to align messaging, experience delivery, and commercial priorities
  • Collaborate with Regional and Corporate Commercial teams to integrate property initiatives into broader brand priorities and campaigns
  • Act as a key strategic partner on property, ensuring communications efforts advance both brand equity and measurable commercial outcomes
  • Demonstrate strong stakeholder management skills, fostering alignment and trust across property leadership, regional teams, global partners, and external agencies
  • Serve as the property's positioning champion, ensuring awareness, understanding, and engagement with the property's positioning across all employees
  • Develop and lead the annual PR and Marketing strategy and supporting channel plans aligned with commercial goals and property priorities
  • Lead the creation and execution of the integrated marketing and communications calendar, including campaign plans, global brand initiatives, and on‑property activations and F&B promotions
  • Identify and analyze seasonal trends, key moments, priority feeder markets, and target audiences to inform annual marketing and campaign planning
What we offer
What we offer
  • Competitive Salary, wages, and a comprehensive benefits package
  • Excellent Training and Development opportunities
  • Employee Discount for stays at any Four Seasons worldwide
  • Complimentary Dry Cleaning for Employee Uniforms
  • Complimentary Employee Meals
  • Fulltime
Read More
Arrow Right

Director of Public Relations and Marketing

The Director of Public Relations and Marketing is a strategic leader within the ...
Location
Location
Egypt , South Sinai
Salary
Salary:
Not provided
fourseasons.com Logo
Four Seasons
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Strong leadership and ability to inspire and develop high-performing teams
  • Exceptional stakeholder management and influencing skills across diverse internal and external audiences
  • Collaborative approach with skill in building solid relationships across property and external stakeholders
  • Strategic mindset combined with strong tactical execution capability
  • Excellent written and verbal communication skills
  • In-depth understanding of affluent consumer behavior and luxury brand standards
  • Ability to interpret market intelligence and consumer insights to inform strategy and positioning
  • Expertise in integrated PR and marketing strategies across Paid, Owned, and Earned channels
  • Proficiency in reputation management and crisis communications
  • Comprehensive knowledge of media landscape, and best practices locally and in key feeder markets
Job Responsibility
Job Responsibility
  • Lead, coach, and develop PR and Marketing team members
  • foster a culture of collaboration, continuous learning, and high-quality execution
  • Build cross-functional partnerships with Operations, Sales, Revenue Management, and Finance to align messaging, experience delivery, and commercial priorities
  • Collaborate with Regional and Corporate Commercial teams to integrate property initiatives into broader brand priorities and campaigns
  • Act as a key strategic partner on property, ensuring communications efforts advance both brand equity and measurable commercial outcomes
  • Demonstrate strong stakeholder management skills, fostering alignment and trust across property leadership, regional teams, global partners, and external agencies
  • Serve as the property’s positioning champion, ensuring awareness, understanding, and engagement with the property’s positioning across all employees
  • Develop and lead the annual PR and Marketing strategy and supporting channel plans aligned with commercial goals and property priorities
  • Lead the creation and execution of the integrated marketing and communications calendar, including campaign plans, global brand initiatives, and on‑property activations and F&B promotions
  • Identify and analyze seasonal trends, key moments, priority feeder markets, and target audiences to inform annual marketing and campaign planning
What we offer
What we offer
  • Competitive Salary, wages, and a comprehensive benefits package
  • Excellent Training and Development opportunities
  • Employee Discount for stays at any Four Seasons worldwide
  • Complimentary Dry Cleaning for Employee Uniforms
  • Complimentary Employee Meals
  • Fulltime
Read More
Arrow Right

Director of Public Relations and Marketing

This role is instrumental in increasing awareness and shaping the perception of ...
Location
Location
Canada , Whistler
Salary
Salary:
84000.00 - 94000.00 CAD / Year
fourseasons.com Logo
Four Seasons
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Minimum 3 years of leadership experience in PR, communications, and/or digital marketing, preferably within luxury hospitality, travel, or lifestyle industries
  • Exceptional storytelling, writing, and presentation skills with a creative, brand-centric approach
  • Leadership skills
  • Strong media relations experience, with an established network in travel, luxury, and lifestyle media
  • A keen eye for aesthetics, ensuring high-quality content creation
  • Ability to source and execute on-brand activations and collaborations, particularly in the culinary, wellness, and adventure tourism space
  • Strong organizational skills with the ability to manage multiple projects and meet deadlines
  • Experience managing third-party agencies, influencers, and vendors
  • Knowledge in paid media and SEO
Job Responsibility
Job Responsibility
  • Develop and execute a year-round, integrated Public Relations and Communications Plan aligned with business objectives and brand positioning
  • Drive media relations by identifying target publications, pitching compelling storylines, securing media coverage, and coordinating press visits
  • Oversee the development and distribution of press releases, ensuring engagement on the Four Seasons Press Room and other media platforms
  • Maintain a high-quality image and video library that showcases the resort and its offerings
  • Lead the creation of story starters and team bios to generate engagement and enhance media outreach
  • Proactively develop unique resort, culinary, and destination experiences to strengthen Four Seasons Resort Whistler’s positioning, including strategic brand collaborations
  • Execute PR strategies for Food & Beverage outlets, ensuring maximum exposure for the resort’s F&B activations
  • Represent the Public Relations and Communications team in resort meetings and key industry events
  • Engage with Tourism Whistler, Destination Canada, and other tourism boards to drive awareness and collaboration
  • Monitor and analyze PR performance metrics and provide strategic recommendations for continuous improvement
What we offer
What we offer
  • Housing Allowance
  • Winter Leisure Pass
  • ski pass or leisure benefit
  • Use of the Fitness Facility
  • Medical, Dental and Sick leave coverage
  • Employee Travel Program
  • complimentary and reduced rates at other Four Seasons properties
  • Excellent Training and Development opportunities
  • Complimentary meal per shift in our employee dining room
  • Employee Recognition Programs
  • Fulltime
Read More
Arrow Right

Public Relations and Marketing Director

We are looking for a creative and strategic Public Relations and Marketing Direc...
Location
Location
Saudi Arabia , Amaala
Salary
Salary:
Not provided
fourseasons.com Logo
Four Seasons
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Degree in Public Relations, Communications, Marketing, or a related field
  • Minimum of 5 years of experience in public relations and/or marketing, preferably within luxury hospitality or a related industry
  • Strong network of media contacts, with experience working with local, GCC, and international media
  • Exceptional writing, editing, and presentation skills
  • Creative and strategic mindset with the ability to manage multiple projects simultaneously
  • Experience in crisis communication and media training is a strong advantage
  • Fluency in English is essential (Arabic is a plus)
Job Responsibility
Job Responsibility
  • Develop and implement strategic public relations and marketing campaigns to support the resort’s goals
  • Manage relationships with media outlets, journalists, and influencers to secure positive coverage locally, regionally, and internationally
  • Oversee the creation of press releases, media kits, marketing content, and other communication materials
  • Act as the resort’s spokesperson and manage media inquiries and crisis communications
  • Plan and execute media events, press trips, launches, and community engagement initiatives
  • Collaborate closely with the commercial and marketing teams to align PR efforts with brand messaging and campaigns
  • Monitor media coverage and campaign performance, preparing reports to measure effectiveness and ROI
  • Stay informed on hospitality and lifestyle trends, leveraging opportunities to position the resort as a market leader
What we offer
What we offer
  • Competitive salary and comprehensive benefits package
  • Opportunities for professional development and career growth
  • Complimentary meals and uniform cleaning (when on property)
  • A dynamic, collaborative work environment focused on innovation and excellence
  • Fulltime
Read More
Arrow Right

Director of Public Relations and Marketing

Reporting to the Commercial Director, the Director of Public Relations and Marke...
Location
Location
Indonesia , Jakarta
Salary
Salary:
Not provided
fourseasons.com Logo
Four Seasons
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Minimum 5+ years’ experience in a senior PR, communications, or marketing leadership role within luxury hospitality, travel, tourism, or premium lifestyle brands
  • Proven ability to lead and inspire teams with an authentic, strategic, and collaborative leadership style
  • Strong storytelling, content creation, and brand management expertise
  • Excellent communication, negotiation, and stakeholder management skills
  • High level of creativity with a refined sense of aesthetics and attention to detail
  • Proficiency in social media platforms, digital marketing tools, analytics, and media monitoring systems
  • Tertiary qualifications in Communications, Journalism, Public Relations, or Marketing (highly regarded)
Job Responsibility
Job Responsibility
  • Lead, mentor, and manage the PR and Marketing team, fostering a culture of creativity, accountability, and excellence
  • Set clear objectives, conduct performance reviews, and support professional development across the team
  • Manage and collaborate with external agencies, creatives, influencers, and vendors to ensure consistent brand execution
  • Develop and execute an integrated PR, social media, and marketing communications strategy aligned with the hotel’s business objectives
  • Curate and manage the hotel’s premium digital brand image, ensuring consistency across all owned and earned channels
  • Act as a strategic advisor to senior leadership on brand positioning, reputation management, and communications planning
  • Source, support, and help secure key and marquee social events, leveraging the hotel’s brand, media reach, and partnerships to drive high-profile visibility and demand
  • Lead a creative content and storytelling strategy across the website, app, OTAs, social media, and other digital platforms to drive engagement and brand affinity
  • Oversee the hotel’s digital content ecosystem, defining KPIs, monitoring performance, tracking ROI, and optimizing channel effectiveness
  • Manage brand imagery and visual assets, including photography, videography, print collateral, and publications, in line with luxury standards
What we offer
What we offer
  • Competitive Salary, wages, and a comprehensive benefits package
  • Excellent Training and Development opportunities
  • Complimentary Accommodation at other Four Seasons Hotels and Resorts
  • Complimentary Employee Meals
  • Fulltime
Read More
Arrow Right

Director of Public Relations & Marketing

The Public Relations Director is responsible for the development and execution o...
Location
Location
India , Mumbai
Salary
Salary:
Not provided
fourseasons.com Logo
Four Seasons
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • A minimum of five to seven years’ experience in public relations and/or marketing communications
  • A university degree in journalism or communications or equivalent experience in public relations or journalism
  • Strong and effective interpersonal skills
  • Proven relationships with media, community and business contacts that have delivered demonstrable results
  • Excellent communications skills (verbal and written), a strong sense of quality and a creative mind set
  • A self-starter that can multi-task and prioritize
  • Proficiency in leveraging social media networks and related monitoring tools
  • The ability to create newsworthy events, develop story ideas and follow through with pitch leads
  • A portfolio highlighting writing samples, project and media plans will be required.
Job Responsibility
Job Responsibility
  • Is proactive and creative in identifying and developing integrated PR and Social Media programs which capitalize on unique and newsworthy stories as well as leveraging unexpected opportunities as they arise
  • Engages in media relations by actively managing professional relationships with local and regional media and influencers
  • Oversees the hotel’s digital content strategy and manages all property social media channels, creating relevant and engaging content and increasing follower engagement
  • Plays a key role in reputation management
  • acts as a strategic communications advisor to management
  • Understands Hotel’s marketplace
  • well-informed of market trends, including evaluating the competition’s marketing communications activity
  • Works closely with the F&B and Spa teams to develop promotional and marketing activities and calendars
  • Able to manage relationships with public relations agencies
  • Uses a strategic approach in overseeing the Hotel’s community relations, CSR initiatives, internal communications and other activities specific to the Hotel and its VIP guests
  • Fulltime
Read More
Arrow Right