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Campbell Soup Company Logo Campbell Soup Company · -

Director, Public Relations and Influencer

United States, Camden Employment contract 172000.00 - 247300.00 USD / Year · Job Posted June 04, 2026
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Job Responsibility

  • Shape and lead Campbell’s integrated Brand PR and Influencer strategy, redefining how our iconic brands show up in culture
  • Drive authentic consumer connection and cultural relevance through modern earned media and creator partnerships
  • Transform earned media and influencer into a powerful engine of brand impact and business growth
  • Elevate brand reputation and storytelling across a diverse portfolio including Campbell’s, Goldfish, Snyder’s of Hanover, V8, Milano, Pace, Cape Cod, Prego, Pepperidge Farm, Rao’s, and more
  • Inspire a high-performance team and help build the future of consumer-centric, culturally connected marketing at Campbell’s
  • Lead and evolve Campbell’s approach to earned media, strengthening PR capabilities while embedding influencer and creator marketing as a core growth driver
  • Design and activate an always-on earned + influencer ecosystem that drives continuous conversation, reach, and relevance
  • Deliver culturally compelling campaigns that generate measurable, data-driven business impact
  • Identify, partner with, and grow relationships with influencers and creators to authentically tell brand stories and connect to cultural moments
  • Establish and track KPIs across PR and influencer efforts (e.g., reach, engagement, sentiment, cultural impact, business contribution) and continuously optimize performance
  • Develop compelling messaging frameworks and narratives that translate across media, creators, and platforms
  • Build and maintain strong relationships with media, creators, agencies, and platform partners to keep brands at the center of conversation
  • Partner with Corporate Communications on crisis and reputation management in an always-on media environment
  • Lead, coach, and develop a high-performing team that blends PR and influencer expertise and fosters innovation and collaboration

Requirements

  • Bachelor's Degree required
  • 10+ years of experience across brand PR, earned media, and influencer/creator marketing
  • Strong foundation in traditional media relations, ideally within CPG or consumer brands
  • Proven leadership experience building and inspiring high-performing teams
  • Demonstrated success delivering integrated earned strategies across traditional media, digital channels, and influencer activations
  • Experience building and scaling influencer programs that drive cultural relevance and extend PR impact
  • Strategic mindset with the ability to modernize PR through creator- and culture-led approaches
  • Strong track record of managing relationships with top-tier media and influencers/creators at scale
  • Exceptional communication and storytelling skills, with the ability to craft narratives that translate across formats and audiences
  • Strong analytical mindset with experience defining KPIs and optimizing performance across earned and influencer programs
  • Proven ability to navigate complex organizations and manage multiple stakeholders to deliver results

Nice to have

  • Prior experience in CPG or highly brand-driven consumer industries
  • Deep understanding of cultural trends, creator ecosystems, and emerging platforms
  • Experience integrating PR, influencer, and social strategies into a unified, modern marketing approach
  • Crisis management experience within a complex, fast-moving media environment

What we offer

  • medical
  • dental
  • short and long-term disability
  • AD&D
  • life insurance (for individual, families, and domestic partners)
  • matching 401(k) plan with immediate vesting
  • unlimited sick time
  • paid time off
  • holiday pay
  • free access to fitness center (if in WHQ)
  • access to on-site day care (operated by Bright Horizons)
  • company store
  • Campbell Cares program (matches employee donations and/or volunteer activity up to $1,500 annually)
  • Employee Resource Groups (ERGs)
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