Director, Product Marketing Job at Spring Health

Director, Product Marketing

Spring Health

Location:
United States

Category:
-

Contract Type:
Not provided

Salary:

182800.00 - 210000.00 USD / Year

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Job Description:

Reporting to the VP of Product Marketing & GTM Enablement, the Director of Product Marketing will define and lead Spring Health’s go-to-market strategy, shaping positioning, messaging, and launch excellence across our platform. This remote role (East Coast preferred) sits at the center of Product, Sales, Customer Success, and Marketing, and plays a critical role in differentiating Spring Health in a highly competitive market while accelerating pipeline growth and customer adoption. This leader combines deep technical fluency with exceptional storytelling, translating complex platform capabilities into clear, compelling narratives that resonate with buyers, customers, Spring Health members, and the broader market. This is a full time, remote position on our team that may require occasional travel for team or company events.

Job Responsibility:

Serve as a strategic partner to Product, translating market, customer, and competitive insights into actionable product and business recommendations
Architect and lead the end-to-end go-to-market process, transforming product capabilities into coordinated, high-impact launches
Drive launch excellence across messaging, enablement, campaigns, and cross-functional execution
Roll up your sleeves to lead or support priority launches and campaigns as needed
Own and evolve Spring Health’s core platform messaging and value proposition across audiences and channels
Develop scalable messaging frameworks, sales narratives, and playbooks that enable teams to clearly differentiate Spring Health in competitive deals
Craft high-impact product narratives for executive communications, company keynotes, and customer advisory boards
Lead, mentor, and grow a high-performing team of product marketers, fostering a culture of collaboration, accountability, and innovation
Define the product marketing org strategy, including hiring plans, operating model, goals, KPIs, and budget ownership

Requirements:

10+ years of product marketing experience, with significant experience in enterprise software or platform-based products
Proven experience leading product marketing for a portfolio of products while maintaining a coherent, differentiated narrative
Strong commercial instincts, with a deep understanding of enterprise sales cycles, buyer journeys, and competitive deal dynamics
Exceptional ability to craft positioning and messaging that resonates with executive and buyer audiences
Demonstrated track record of successful product launches that drove measurable business outcomes
Comfortable operating at both strategic and tactical levels—setting vision while remaining hands-on when needed
Experience influencing product roadmaps through market, customer, and competitive insights
Thrives in ambiguity and fast-paced, evolving environments

What we offer:

Health, Dental, Vision benefits start on your first day
Access to One Medical accounts
HSA and FSA plans available
Spring contributing up to $1K for HSAs
Employer sponsored 401(k) match of up to 2%
Yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
Competitive paid time off policies including vacation, sick leave and company holidays
Parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents at 6 months tenure
Access to Noom, a weight management program
Access to fertility care support through Carrot
$4,000 reimbursement for related fertility expenses
Access to Wellhub for fitness, mindfulness, nutrition, and sleep
Access to BrightHorizons for sponsored child care, back-up care, and elder care
Up to $1,000 Professional Development Reimbursement a year
$200 per year donation matching

Additional Information:

Job Posted:
March 08, 2026

Employment Type:

Fulltime

Work Type:

Remote work

Spring Health - All Job Offers

Job Link Share:

Director, Product Marketing

Spring Health

Location:
United States

Category:
-

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Additional Information:

Job Posted:
March 08, 2026

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