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Microsoft Plus works across all of Microsoft's consumer apps and services on Windows and Mobile — including Windows, M365, Edge/Bing, Copilot, and Xbox — to drive adoption, engagement, and retention at scale. The biggest barrier to growing usage of Microsoft's apps and services is awareness and discoverability. Hundreds of millions of people use Windows and mobile devices every day without knowing what Microsoft makes available to them. We are looking for a Director, Product Marketing, to lead a team of marketers responsible for advancing growth across Microsoft's apps and services on Windows PCs and mobile devices. This is a people manager role for a senior, full-stack marketer whose primary skill is product-led growth — someone who knows how to partner with engineering teams to design and run in-product experiments that drive awareness, discoverability, and adoption. This candidate also brings inbound and outbound marketing skills and can operate with equal effectiveness across growth, inbound, and outbound motions. This role requires operating in a highly cross-organizational environment, navigating ambiguity, and aligning multiple teams around a shared growth vision. This role is anchored in product-led growth, shaping how Microsoft surfaces value across in-product experiences in close partnership with multiple engineering organizations across Microsoft. The role also encompasses inbound marketing to understand user needs and inform what product experiences should be built, and outbound marketing via email and web to nurture awareness and engagement with apps and services on Windows. This leader will be accountable for driving measurable business impact at scale, owning awareness, adoption, engagement, and retention outcomes across Microsoft's consumer ecosystem.
Job Responsibility
Define and lead the vision and strategy for product-led growth across Microsoft's apps and services on Windows and mobile, identifying the highest-leverage opportunities to drive awareness and adoption at scale
Partner directly with multiple engineering organizations across Microsoft to design, execute, and iterate on in-product experiments — including onboarding flows, cross-app discovery, notifications, and other product surfaces — using hypothesis-driven experimentation to move adoption and engagement metrics
Build a rigorous experimentation practice across the team
Translate user research insights — particularly around awareness and discoverability gaps — into actionable growth strategies that engineering teams can execute against
Lead inbound marketing efforts to understand user needs, jobs to be done, and market opportunities, and partner with engineering teams to inform what product experiences should be built
Drive outbound marketing for apps and services on Windows, primarily through email and web channels, to build awareness and nurture engagement among existing Windows and mobile users
Ensure a unified end-to-end customer journey across product and marketing surfaces, aligning in-product growth motions with outbound engagement strategies to create a coherent experience across touchpoints
Lead, coach, and develop a team of product marketers, fostering a high-performance, inclusive team culture grounded in Microsoft's values
Design and evolve the team structure to meet the needs of a complex, cross-organizational growth charter
Attract, hire, and retain talent to build a team capable of operating at scale across product-led growth, inbound, and outbound marketing disciplines
Set clear priorities and operating rhythms that enable the team to deliver against business goals with rigor and accountability
Serve as a trusted partner to multiple engineering organizations and marketing teams across Microsoft, building relationships that ensure marketing is deeply embedded in product decision-making
Influence product roadmaps by ensuring customer insights and growth opportunities are reflected in engineering priorities
Work across organizational boundaries to align growth strategy with the priorities of Windows, M365, and other consumer product teams
Collaborate with peer marketing teams across Microsoft to align on shared goals, avoid duplication, and amplify impact
Embody our Culture and Values
Requirements
Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in product marketing or growth marketing
Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in product marketing or growth marketing
equivalent experience
4+ years people management experience or indirect people management experience (or virtual teams)
Nice to have
Master's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in product marketing or growth marketing
Bachelor's Degree in Marketing, Computer Science, Business or related field AND 12+ years experience in product marketing or growth marketing
equivalent experience
6+ years people management experience
Experience in product-led growth, including designing and executing in-product experiments in partnership with engineering teams
Experience driving measurable adoption, engagement, or retention outcomes through growth marketing strategies
Experience working cross-functionally with engineering, product management, and analytics teams to ship growth initiatives
Experience leading cross-organizational initiatives and influencing strategy and decision-making across multiple senior stakeholders
Experience across the full marketing stack — growth, inbound, and outbound
Experience in consumer technology, particularly in platform or ecosystem marketing across Windows, mobile, or equivalent scale
Experience with freemium or free-to-paid subscription models
Experience with experimentation frameworks, A/B testing at scale, and growth analytics tooling
Experience influencing senior stakeholders and driving alignment across multiple organizations