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Reporting to the VP of Global Marketing, you will lead a high-performing global Product Marketing team focused on our Payment and Platform solutions. You will use customer and competitor insights to shape the Airwallex value proposition for these product lines, evolving it as we launch new products and features and communicating it to prospects, partners, and customers. You will bring deep experience of B2B Product Marketing in either SaaS or FinTech and have the ability to translate a suite of technical products into a simple and compelling solutions narrative. You will be intimately familiar with the product launch process and will take a high degree of ownership from insights generation all the way to early go-to-market motions.
Job Responsibility:
Help to build Product Marketing as a global discipline at Airwallex, hiring top-class PMMs and establishing a high-functioning team
Develop a compelling value proposition for various Airwallex product lines, working closely with our Product, Commercial, and Strategy teams
Have a deep understanding of audience segments and customer personas, and effectively adapt our core product and commercial messaging
Develop and own our playbook for driving adoption of various new products and features, working closely with colleagues across Marketing and Sales
Be responsible for the creation of collateral and enablement materials that help our commercial teams articulate our differentiated value
Surface customer and competitor insights that enrich our understanding of the Airwallex product and of our buyer personas
Actively contribute to projects related to pricing and bundling, craft value-based narratives, and drive adoption of premium tiers
Requirements:
15+ years of Marketing experience, with a strong focus on B2B Product Marketing
Track record of building and leading high performance teams, focused on outcomes
Strong analytical skills, a data driven orientation, and uncompromising attention to detail
Exceptional communication and collaboration skills, both internally and externally
An ability to thrive under pressure, navigate ambiguity, and remain adaptable
An entrepreneurial mindset and a willingness to get your hands dirty
Deep intellectual curiosity to understand customer problems
An appreciation of the balance between global scale and local nuance