Director, Product Marketing Job at Neo Financial (Toronto, ON, Calgary, AB)

Job Description

Join us to build a more rewarding financial future for all Canadians. At Neo, we’re on a mission to build a more rewarding financial future for all Canadians. Life at a rapidly scaling tech startup isn’t for everyone. It’s complex, fast-paced, high-pressure, but also incredibly fulfilling. Since its founding in 2019, Neo has gained incredible traction and is one of the fastest-growing fintech companies in Canada. Neo is looking for an experienced product marketer with depth of experience in leading, planning and executing go-to-market strategies across all marketing channels. You’ll play a pivotal role in translating product strategy into powerful product marketing narratives that will deliver meaning and value for customers, while optimizing for low-cost acquisition for the business. This is a role that cuts across the marketing organization and provides leadership and direction for channel owners and their teams.

Job Responsibility

Own the integrated marketing strategy
aligning investment to channels based on performance objectives you help define
Define and deliver product-channel fit
be accountable for how Neo’s products are presented across channels by working with channel owners to define target audiences, provide copy, visual asset, and compliance direction
Be responsible for organic web and social channels
maintaining current and best-in-class representation of our products, manage updates to design and architecture, craft web copy, and coordinate organic social post creation
Be the expert on the competition and global market as it relates to product positioning, channel strategy, and marketing messaging to further optimize Neo’s product marketing and competitive edge
Own and maintain core product marketing guidelines and channel plan that provide foundational understanding of our products and how we are going to market
Be responsible for any legal or compliance reviews and approvals that involve product marketing
being a bridge between channel owners, content creators, and the legal team
Consult with product strategy and leadership to ensure alignment on product scope and marketing approach
Lead the development of resonant campaign level product messaging through the translation of core product value propositions and how they relate to customer needs

Requirements

7+ years of related product marketing experience within a high growth environment
A degree in marketing, business, or a related field
Proven experience in creatively positioning and marketing products in a highly competitive and regulated environment on the national and/or global stage
Results-oriented and data-driven with demonstrated experience defining integrated go-to-market roadmaps across all marketing channels
Strong communicator and facilitator with the ability to work cross-functionally and bring different perspectives together
Experience in directing and shaping marketing concepts and content -- from headlines and tone of voice, to visual direction and design
Adaptable to new and fast-changing environments with a proven ability to succeed through ambiguity and stretch your potential

What we offer

Flexible Pay: You choose your mix of cash and equity in Neo
Total Rewards: You’ll receive competitive benefits, perks, and in some cases, role-specific short-term incentives
All team members have a stake in Neo’s success and earn meaningful equity through stock options

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