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We are looking for a Director/Senor Director of Product Marketing to join our product marketing leadership team. In this role, you will work closely with the Vice President of Product Marketing, collaborating on overall product marketing strategy while taking the lead on specific initiatives that drive visibility, adoption, and differentiation for Palladyne AI’s products. You will be responsible for managing and executing product marketing and partner/channel marketing activities—owning these functions day-to-day while partnering with the VP to ensure alignment with company priorities. You’ll act as a key outbound subject matter expert (SME), collaborating with product management, engineering, sales, and marketing communications to bring our products to market effectively.
Job Responsibility:
Go-to-Market Strategy: Define, launch, and optimize GTM plans for Palladyne Pilot (and Palladyne IQ as needed) across defense, public safety, and commercial sectors
Positioning & Messaging: Develop differentiated value propositions and narratives that resonate across executive, technical, and non-technical audiences including end users, operational managers, and procurement decision makers
Market Intelligence: Track competitive moves, market shifts, and customer requirements to inform product roadmap and sales strategy
Partner & Channel Marketing: Build and lead this function in the near term—creating enablement programs, joint value propositions, and campaigns with key partners
Buyer’s Journey Development: Map decision-maker and influencer roles, aligning content and campaigns to each stage
Sales Enablement: Create tools, playbooks, and training to support sales effectiveness
Cross-functional Leadership: Act as the voice of the customer with product management and engineering
Thought Leadership & Lead Generation: Support events, conferences, and analyst relations to elevate Palladyne AI’s market presence and drive leads
Requirements:
Bachelor’s degree (B.S. or B.A.) in Business Administration, Marketing, or related field—or equivalent combination of education and relevant experience
10+ years of progressive product marketing or GTM experience, with at least 5 years in high-tech/software industries
Strong project management, organizational, interpersonal, written, and verbal communication skills
Proven track record of launching and scaling software products
experience in autonomy, robotics, AI, or aerospace/defense preferred
Background in marketing to defense and public safety sectors strongly desired
experience marketing into industrial manufacturing a plus
Demonstrated ability to work across matrixed, cross-functional teams and thrive in small, agile organizations
Comfort with fast-paced, high-growth environments where strategic vision and hands-on execution are equally required
MBA or advanced degree a plus
Nice to have:
Experience in autonomy, robotics, AI, or aerospace/defense
Background in marketing to defense and public safety sectors
Experience marketing into industrial manufacturing
MBA or advanced degree
What we offer:
Comprehensive medical, dental, and vision coverage
Competitive 401(k) with company match and immediate vesting
Company-paid life and disability insurance
Paid holidays and generous PTO
Employee assistance program
Suite of voluntary benefits for additional flexibility
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