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Director Product-Led Growth

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Storyblok

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Location:
United States , San Francisco

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Category:
IT - Software Development

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Contract Type:
Not provided

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Salary:

124000.00 - 210000.00 USD / Year
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Job Description:

We are seeking a data-driven, customer-obsessed Director of Product-Led Growth (PLG) to accelerate our self-serve and product-driven acquisition and expansion engine. As a key member of the Storyblok leadership team, you will own the end-to-end PLG strategy, driving user activation, monetization, and retention across the customer lifecycle. Your work will sit at the intersection of Revenue, Product and Marketing, with a direct impact on Storyblok’s growth, especially in the SMB and mid-market segments.

Job Responsibility:

  • Define and lead the vision and roadmap for product-led growth at Storyblok, focused on user acquisition, activation, conversion, and expansion
  • Partner with Product, Engineering, and Marketing to develop and optimize self-serve journeys that turn signups into active users and paying customers
  • Build and iterate on in-product experiences, onboarding flows, free-to-paid conversion paths, and usage nudges that improve key activation and monetization metrics
  • Drive cross-functional collaboration between Product, Data and Customer Success to ensure a cohesive user experience, drive retention and remove friction across the funnel
  • Work closely with Product, Marketing, Sales and Customer Success to integrate product-led and sales-led growth motions, identifying and implementing a framework to structurally drive upgrades from PLG to SLG
  • Scale a culture of experimentation and data-informed decision-making by leading rapid A/B testing and funnel optimization initiatives
  • Collaborate with the Operations team to ensure that daily operations of our PLG revenue stream meet best-in-class business standards and that processes are compliant
  • Own the self-serve funnel metrics and KPIs - analyze usage patterns, drop-offs, and triggers to improve conversion and retention
  • Work with our Data and RevOps teams to ensure accurate tracking of key PLG metrics and segment-level reporting
  • Provide input into PLG pricing to ensure that our offering remains competitive and complements our sales-led proposition
  • Partner with Marketing to deliver timely, personalized campaigns and product comms that drive engagement and upsell
  • Continuously assess market, user feedback, and behavioral data to uncover opportunities for growth and product enhancement
  • Lead and mentor a small, high-impact growth squad with a test-and-learn mindset
  • Serve as a thought leader for PLG across the company, educating and aligning cross-functional stakeholders on strategy, goals, and results
  • Champion a customer-first culture, ensuring that PLG initiatives deliver value to users while driving business growth
  • Collaborate closely with Sales and Customer Success to ensure strong handoffs between self-serve and sales-assisted motions

Requirements:

  • 7+ years of experience in growth, product management, product marketing, or a related field in a B2B SaaS company with a product-led motion
  • 3+ years leading or heavily contributing to a PLG strategy at scale
  • Deep understanding of SaaS business models, product usage metrics, and funnel optimization
  • Strong knowledge of user onboarding, behavioral analytics, and experimentation frameworks
  • Hands-on experience with product analytics tools, marketing automation, and in-app messaging platforms is an advantage
  • Ability to work cross-functionally with technical and commercial stakeholders in a remote, international environment
  • Analytical thinker with excellent execution and project management skills
  • Comfortable operating in ambiguity and wearing multiple hats in a fast-paced scale-up
  • Passion for great UX and customer experience, and a bias toward user value as a growth driver
What we offer:
  • Monthly remote work stipend (home internet costs, electricity)
  • Home office equipment package right at the start (laptop, keyboard, monitor…)
  • Home office equipment upgrade (furniture, ear plugs …) or membership to a local co-working space after your onboarding
  • Sick leave benefit, parental leave and 25 days of annual leave plus your local national holidays
  • Personal development fund for courses, books, conferences, and material
  • VSOP (Virtual Stock Option Plan)
  • The annual international team-building trip, quarterly and monthly online get-togethers
  • Flexible schedules
  • An international team that loves to have fun at work and works hard together to accomplish shared goals

Additional Information:

Job Posted:
January 04, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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