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The Director, Product Content will be responsible for the strategy, development and execution of patient- and caregiver-facing content to continuously drive engagement in Equip treatment. This role will be responsible for crafting an ecosystem of content that ensures every product message resonates and aligns with Equip’s evidence-based treatment model and overall brand strategy. This role requires a strategic thinker who can also effectively drive execution to translate clinical research and best practices into engaging and clear content that builds trust and empowers patients to achieve success in treatment.
Job Responsibility:
Lead a core pillar of our product organization, Product Content, to drive patient behavior, enabling treatment engagement and patient retention
map the content journey across all patient, caregiver, and provider touchpoints to drive treatment engagement, ensure clinical appropriateness, and align with brand guidelines
build and maintain a content design system that provides guidelines for tone, voice, terminology, and consistency across the treatment journey to meet the needs of diverse demographics
build and oversee the systems, tools, and workflows that allow content to be deployed efficiently across multiple platforms
partner with Clinical Programs to translate evidence-based protocols into engaging, accessible digital content and to pioneer new ways of delivering treatment through digital interventions and behavioral science
partner with Product Management and Product Designers to influence the product roadmap and UI/UX through a 'content-first' design lens
use qualitative research and data analytics to measure the impact of content on patient engagement and clinical outcomes
refine strategy and improve messaging to drive business objectives
recruit, mentor, and lead a small but mighty team of content designers and operators, fostering a culture of excellence, empathy, and data-driven iteration
perform other duties as assigned
Requirements:
8+ years in Content Strategy, UX Writing, or Content Design
at least 3+ years in a Director-level or people-management role
proven ability to develop, lead, and execute content strategy for large scale projects or products
experience in Health-Tech or Behavioral Health
experience designing for regulated environments or complex health journeys
proven leadership experience building and scaling content teams and systems from the ground up
technical proficiency with deep understanding of CMS architecture and customer engagement platforms like Braze, Hubspot or Iterable
demonstrated ability to effectively collaborate cross-functionally and influence stakeholders without formal authority
strong writing, editing, and communication skills
ability to adapt tone and complexity for patient audiences
ability to translate information between clinical, technical, and business stakeholders
data-driven approach to decision making with experience setting and tracking meaningful metrics
What we offer:
Flex PTO policy (3-5 wks/year recommended)
11 paid company holidays
competitive Medical, Dental, Vision, Life, and AD&D insurance
Equip pays for a significant percentage of benefits premiums for individuals and families
Maven, a company paid reproductive and family care benefit for all employees
Employee Assistance Program (EAP), a company paid resource for mental health, legal services, financial support, and more
$50/month stipend added directly to an employee’s paycheck to cover home internet expenses