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Director, PR

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Allen & Gerritsen

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Location:
United States , Boston

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Category:
Public Relations

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Contract Type:
Not provided

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Salary:

95000.00 - 110000.00 USD / Year
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Job Description:

A&G (Allen & Gerritsen) is seeking an experienced PR expert to join our team as a Director, PR and serve as a leader in our Newsroom. The Newsroom is the heart of our earned media discipline, instrumental in driving and deepening the agency's capabilities across media relations, thought leadership development, and executive branding. As a Director in the Newsroom, this role will serve as the strategic anchor for earned media and storytelling at A&G - ensuring mastery of day-to-day execution and owning the strategy and day-to-day leadership of accounts, particularly for accounts rooted in Corporate and Purpose-Driven communications. Serving as an active driver of Newsroom innovation, the Director who thrives in this role will be a problem-solver to the core, seeking new approaches to spark action and earn attention for our clients.

Job Responsibility:

  • Continuously elevate the quality of our Newsroom to amplify business outcomes, drive exceptional agency output, and deliver an outstanding client experience
  • Serve as the day-to-day account lead, responsible for consistent excellence across all account efforts
  • Lead the development of tailored PR strategies based on deep understanding of the client's business objectives, target audiences, and competitive landscape
  • Serve as a trusted advisor to clients, problem-solving in real time and providing support in times of crisis
  • Lead successful earned media programs that drive meaningful business results, maintaining strong media relationships and crafting successful earned media plans
  • Excel at synthesizing complex or highly technical information into persuasive and impactful storytelling, including key messaging, bylines, and op-eds
  • Lead workflows to ensure Newsroom efforts are seamlessly integrated with Social Media, Creator Relations, and broader integrated teams
  • Manage the day-to-day financial health of partnerships, including contribution to SOWs, staffing plans, and budget tracking
  • Regularly track and report on performance metrics, providing high-level strategic insights to drive optimization
  • Proactively explore the evolving media landscape to enhance our partnerships
  • Live 'chronically online,' staying connected to culture, trends, and inspiring content to ensure solutions resonate with brand audiences
  • In partnership with department leadership, drive ongoing research initiatives to identify new tools and processes to expand Newsroom capabilities
  • Identify and establish new partnerships or tools to scale agency-wide earned media capabilities
  • Actively contribute to new business pitches and executive meetings, confidently presenting Newsroom capabilities
  • Consistently identify and seize new opportunities to create unignorable moments for our clients that create tangible growth for their business
  • Manage 1-3 direct reports, prioritizing the coaching, mentorship, and stewardship of their career growth
  • Continuously identify and implement ways to raise the quality and consistency of deliverables across the Newsroom
  • Actively contribute to fostering a collaborative, high-performance, and inclusive agency culture

Requirements:

  • 8-10 years of relevant PR experience, ideally inclusive of Corporate and/or Nonprofit communications
  • Excel at synthesizing and converting complex or highly technical information and data points into persuasive and impactful storytelling
  • Outstanding technical and creative writing applied to draft key messaging, bylines, speeches, and op-eds
  • Proven track record of leading successful earned media programs and securing high-impact coverage
  • Experience in agency land or on the client side in a fast-paced environment, leading multiple projects, lines of business, and growth areas simultaneously
  • Entrepreneurial in spirit
  • Experienced in new business pitch rooms and executive meetings and skilled at presentations
  • Love being a people manager and prioritize coaching and mentorship of junior team members
What we offer:
  • Join a vibrant team that values creativity, innovation, and making a positive impact
  • Work with a diverse range of clients across industries such as Travel, Tourism, Healthcare, Financial Services, Restaurants, Retail, Food & Beverage, Higher Education, Economic Development and Clean Energy/Sustainability
  • Be part of a culture that encourages continuous learning, professional growth, and having fun while doing great work
  • Collaborate with a team driven by insights, imagination, and tireless collaboration to create inventive brand experiences that evoke emotion, spur action, and create impact
  • Help brands and people transform into the best version of themselves so they can live their purpose each day and have a positive impact on the world

Additional Information:

Job Posted:
April 16, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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