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T-Mobile is in pursuit of exceptional talent to join our executive team. We’re committed to excellence and innovation, and we are on the lookout for a leader who can steer our company towards new heights of success. In this pivotal role, you will be responsible for driving strategic initiatives and leading a talented team of professionals. The ideal candidate will possess a proven track record of success, demonstrating a keen ability to navigate complex challenges and capitalize on emerging opportunities. As a key member of our executive team, you will play a crucial role in shaping and executing our organizational strategy and contributing to our continued growth and market leadership. Join us in our commitment to driving innovation, inspiring collaboration, fostering a positive company culture, and achieving unparalleled success. The Director, Portfolio Marketing is responsible for architecting and delivering the proposition of what it means to be a member with T-Mobile. This includes designing the portfolio of Member Benefits, innovating how we deliver them, and driving their growth and adoption. Operating at the intersection of strategy and execution, you will run this portfolio as a business to ensure every member gets the best value and best experience in their relationship with us and drive separation from our competitors.
Job Responsibility
Define and evolve the end-to-end member value strategy
Innovate on how we deliver benefits to our members
Drive best practices in loyalty economics
Establish enterprise governance, prioritization, and investment guardrails
Translate customer insights, competitive dynamics, and emerging partner ecosystems into forward-looking strategies
Grow adoption of benefits while managing the economics
Establish and operate a robust measurement framework
Establish business management systems to read and react to benefit performance
Drive high-quality customer engagement at scale
Partner with Business Development and Product to bring new partner-powered experiences to market
Operate as a highly effective enterprise leader and connector
Lead, develop, and inspire a team
Influence senior stakeholders through clear, structured communication and strong executive presence
Champion a servant leadership mindset
Bring T-Mobile's brand promise of 'It's Better Over Here' to life
Ensure the portfolio delivers a seamless, intuitive, and compelling end-to-end experience
Define and uphold experience standards and design principles
Continuously optimize how value is packaged, communicated, and delivered
Coach and develop direct reports
Drive positive team culture
Requirements
Bachelor's Degree in Marketing, Business Management or equivalent
10+ years' progressive experience in Loyalty, including program design, product marketing, lifecycle, brand marketing, product management, or partnerships
Experience in loyalty economics, including portfolio optimization and integration with core business performance
Experience establishing and growing new loyalty business models