Director, Patient Marketing

• Lead the end-to-end patient marketing strategy
• Develop and execute multi-channel campaigns across digital, social, print, and in-person channels, ensuring alignment with overall brand objectives
• Drive innovation in digital engagement, including websites, SEO/SEM, social media, email, and emerging technologies
• Oversee creation of patient-facing materials and programs, collaborating with creative agencies, digital partners, and cross-functional teams
• Spearhead patient ambassador program, collaborating with compliance and legal teams to drive high impact tactics with patients
• Manage branded product websites as well as digital interface to patient support services program
• Direct research and analytics efforts to understand patient needs, preferences, and digital behaviors
• Monitor campaign performance, track KPIs, and optimize programs based on data-driven insights
• Ensure all initiatives are compliant with medical/legal/regulatory (MLR) standards and corporate policies
• Champion ethical, patient-first communication that supports informed decision-making
• Establish effective partnership and collaboration with patient advocacy teams by ensuring clearly defined roles and remit on cross functional patient tactics
• Integrate advocacy perspectives into strategic planning deliverables
• Collaborate with Patient Services & Patient Operations team to optimize patient communications and engagement

• Bachelor's degree with 10+ years of pharmaceutical or biotech experience, with at least 5 years focused on US Patient Marketing
• Sickle Cell Disease and Cell & Gene Therapies experience is strongly preferred
• Experience supporting and partnering with field teams
• Experience with new product launches, or major indication launches
• Proven expertise in digital marketing, patient engagement strategies, and multi-channel campaign execution
• Proven experience with patient ambassador programs, their development, compliance/legal considerations, and ability to make strategic decisions on investment choices across tactics involving ambassadors
• Deep understanding of patient journeys in Sickle Cell Disease or other rare diseases and the role of patient/caregiver engagement in driving outcomes
• Effectively managing external partners, agencies and budgets
• Proven ability to navigate Medical, Legal, and Regulatory (MLR) review and approval processes
• Strong communication, strategic thinking, relationship-building skills, and a results-oriented mindset
• Exceptional communication, collaboration, and influence skills with senior leaders and external stakeholders
• Strong analytical mindset with the ability to translate insights into actionable strategies
• Comfort working in a dynamic, fast-paced environment with multiple priorities
• Demonstrated strategic thinking ability to support enterprise needs

Sickle Cell Disease and Cell & Gene Therapies experience