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The Director, Partnership Marketing, Tradeshows & Events will develop strategies and activate marketing and sales enablement campaigns with a network of 3rd party sellers. In addition to partnership responsibilities, this role will also lead ACV’s large event strategy and coordination, being the key point of contact for tentpole events like the NADA Show. This role will interact with departments across the organization, including close collaboration with our sales, data/analytics, product & technology, operations, and finance teams. This role reports directly to the Chief Marketing Officer.
Job Responsibility:
Actively and consistently support all efforts to simplify and enhance the customer experience
Lead all aspects of the strategic marketing processes to drive growth, retention & cross-sell via partnerships
Develop product positioning and messaging that articulate ACV’s value proposition in various marketing and sales assets, including case studies, pitch decks, webinars, and other customer collateral
Develop and execute ACV's tradeshow and event strategy roadmap
Work cross-functionally with multiple departments and outside vendors to flawlessly execute show plans
Owner of, planning and marketing activations for all aspects of relationships with major partners and emerging channels
Lead planning and execution of various new product program launches at various life cycles, including alphas, betas, and general availability stages
Create executive-level presentations showcasing our strategy, results, and recommendations for both internal and external audiences
Establish strong partnerships across Global Marketing, Partner Management, and internal departments to deliver against defined goals and objectives
Manage relationships with internal and external stakeholders to develop new and/or improved programs to deliver against marketing strategies and drive business objectives
Responsible for collecting, analyzing, and interprets market research and aligning global strategy to achieve results
Completes, manages, and participates in the completion of a project location review
Analyze existing partnerships and evaluate based on KPIs, working with sales and marketing leadership to reset, reduce or expand based on the evaluation
Develop a robust partnership pipeline management process consisting of new and expensed current partnerships
Develop and maintain a robust performance and partnership scorecard
Research and develop new partnerships across the industry, including with dealership associations and other companies outside of ACV's space
Understand the business priorities of assigned accounts and strategically align them with ACV’s objectives to drive mutually beneficial growth
Develop and maintain standardized marketing valuation processes across teams by regularly analyzing, synthesizing, and presenting partner insights (acquisition, upgrade, engagement)
Execute and manage multiple, simultaneous projects within budget, on schedule, and within quality standards
Manage multi-million-dollar marketing budget effectively and efficiently
Perform additional duties as assigned
Requirements:
4 Year / Bachelors Degree - Marketing or related field required
10 year(s) Relevant experience, automotive marketing experience a plus
Ability to read, write, speak and understand English
Proven experience managing large trade shows and events
Understanding of marketing partnerships and negotiation experience a plus
Outstanding leadership and organizational skills
Excellent communication skills
Proven problem-solving ability
Maintain positive relationships with all team members
Proactive mindset
Growth mindset, a deep sense of ownership of projects
Organized with the ability to manage numerous projects, tight turnaround times, scheduling conflicts, revisions, and technical challenges effectively
Ability to respond effectively and appropriately to feedback
Nice to have:
Automotive or Tech B-to-SMB Two-sided marketplace Analytics (SQL and Tableau)
What we offer:
Multiple medical plans including a high deductible, low cost health plan
Company-sponsored (paid) Short-Term Disability, Long-Term Disability, and Life Insurance
Comprehensive optional benefits such as Dental, Vision, Supplemental Life/AD&D, Legal/ID Protection, and Accident and Critical Illness Insurance
Generous paid time off options, including uncapped vacation days, the greater of 3 paid sick days or in accordance with the applicable state or local paid sick leave law, 6 paid company holidays, 2 floating holidays, parental leave, bereavement leave, jury duty leave, voting leave, and other forms of paid leave as required by law or regulation
Employee Stock Purchase Program with additional opportunities to earn stock in the Company