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Capital One Logo Capital One · -

Director, Partner Marketing Manager, Capital One Software

United States, Richmond, Virginia Employment contract 187300.00 - 256500.00 USD / Year · Job Posted June 04, 2026
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Job Description

We are seeking top tier talent to join our pioneering team and propel us towards our destination. You will be joining a team of innovative product, tech, and design leaders that tirelessly seek to question the status quo. As a Partner Marketing Manager, you will be the driving force behind the marketing strategy for our ecosystem of Value-Added Resellers (VARs), Systems Integrators (SIs), and Technology Partners. Your goal is to turn our partners into a high-performance growth engine by creating key programs, co-branded thought leadership, and scalable demand generation activities.

Job Responsibility

  • Build the global partner marketing program to include annual to-partner/thru-partner marketing plans, budgets, and metrics in alignment with revenue objectives. To include partner experience and engagement, co-branding and messaging, events, advocacy, media relations, demand generation, activation, and enablement.
  • Shape funding strategies for partner marketing initiatives — including the use of contra revenue, MDF (market development funds), and opex — ensuring alignment with business priorities, ROI targets, and partner performance tiers.
  • Create processes and identify technologies (e.g., partner portals, marketing automation tools, marketplaces, communities) to support partner marketing, regulatory compliance, and measurement of partner impact.
  • Drive measurement of ROI for partner ecosystem marketing investments, incentives, programs, and activities.
  • Work with internal sales, product, and marketing teams to align on priorities and deliver cohesive GTM execution and support partner needs.
  • Integrate into a Partners Account Based Marketing Strategies for priority and named accounts
  • Create compelling joint value propositions and messaging, and maintain a library of partner-facing assets, including co-branded pitch decks, one-pagers, email templates, and "battlecards" to help partners sell our solution effectively.
  • Act as the primary marketing contact, cultivating relationships and driving engagement within the partner ecosystem.
  • Manage the "Partner Portal" and newsletters to keep our ecosystem informed on product updates, incentives, and new marketing resources.

Requirements

  • Bachelor’s Degree
  • At least 6 years of experience in channel partner and alliances marketing
  • At least 5 years collaborating across diverse business functions (for example: alliances, engineers, architects, resellers, distributors, integrators, cloud service providers, consultants, agents, solution providers)
  • At least 6 years of experience driving GTM partner ecosystem practices and processes (for example: joint business planning, partner enablement, co-selling, market development funds, partner relationship management)
  • At least 5 years of experience with indirect marketing processes, deliverables, and tools (for example: SEO, Content Strategy, Case Studies, White papers)
  • At least 6 years of experience in product marketing or product management for data management, data observability, or technical B2B SaaS company

Nice to have

  • Ability to understand how AI is transforming B2B marketing as it relates to creating personalized partner experiences, content, and co-marketing initiatives
  • Knowledge of partner incentive programs like MDF, referral rewards, and performance awards
  • Demonstrated ability to successfully take initiatives from 0 to 1
  • Demonstrated experience marketing data products (for example: data clouds, data management tools, data optimization solutions, or data observability and governance platforms)
  • Strong understanding of the competitive landscape within the data management market, including key players, their strengths and weaknesses, and emerging trends
  • Understanding of partner marketing approaches of to, thru, with and for
  • Demonstrated experience identifying, measuring and reporting on partner performance success metrics

What we offer

  • Performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)
  • Comprehensive, competitive, and inclusive set of health, financial and other benefits
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