Director, Paid Media Strategy (Franchise)

• Developing a deep understand of client businesses, industries and competition
• Spearheading planning and strategy sessions with clients to understand KPIs, business goals and marketing goals
• Driving the development of cross-channel media strategies across multiple media channels, such as Paid Search, Paid Social, TV, Print, Radio and Programmatic (Display, Video, OTT, Audio, DOOH), inclusive of media mix, budget allocation, audience application, creative strategy, KPI development and measurement frameworks
• Leading collaboration of the Wpromote internal channel teams on the execution of strategy
• The steward of budget for all paid media dollars, leading in-going media mix budget allocations, in-flight re-allocations based on performance and proposing plans for incremental and claw back scenarios
• Reviewing in-flight performance, ensuring teams are optimizing to target KPIs and proposing strategy pivots based on performance
• Leading client performance calls with cross-channel insights
• Promoting an environment of campaign progression through the ownership of testing frameworks, in partnership with channel teams
• Leading marketing and business forecasting exercises for clients
• Ensuring proper creative and analytics team collaboration to deliver successful media campaigns
• Partnering with Client Services to develop frameworks for business reviews, leading the storytelling of cross-channel insights
• Providing client and industry-specific thought leadership
• Driving strategic ideation and innovation across your clients and within the organization, facilitating new channel exploration and new partner RFPs
• Working across client(s) with full funnel strategies and/or local to national/regional needs
• Assisting the sales team on pitches for prospective paid media clients

• 6-8 years of experience working in an agency environment with paid media advertising, comprising of multi-channel experience preferred (TV, print, search, social, programmatic)
• Extensive experience developing, optimizing, analyzing and reporting on paid campaigns across brand and performance objectives
• Proven ability in leading cross-channel client engagements with minimal oversight
• Experience working closely with a given client’s additional agency partners on integrated strategy, planning, and measurement
• A track record of partnering with analytics teams on granular program tracking and performance dashboard creation
• Experience working on full funnel clients with national to regional/local application (ex: Co-op businesses)
• Excellent oral, written, and interpersonal skills, with the ability to identify and respond to situations quickly
• Effective time management and project management skills
• Bachelor’s degree in marketing, Communications, or related field

In-platform experience

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more