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Director, Paid Marketing Data Products

https://www.marriott.com Logo

Marriott Bonvoy

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Location:
United States , Bethesda

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Contract Type:
Not provided

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Salary:

126900.00 - 206000.00 USD / Year

Job Description:

We are looking for a Director, Data Operations – Paid Marketing to join the Data, Analytics & AI (D&A) organization and lead our data products for paid marketing across a diverse range of paid media channels, including digital advertising, search, sponsored content, pay-per-click campaigns, paid social, and more. The role is responsible for devising, implementing, and assessing strategies related to data product operations—such as data collection, curation, and analytics/AI enablement—in the paid marketing space to support lead generation, brand awareness, and revenue growth.

Job Responsibility:

  • Provide leadership, consulting, and information expertise to achieve Data Products goals in a cross-functional product pod
  • Partner with business and technology disciplines to develop and deploy paid marketing data and AI enablement infrastructure
  • Contribute to data strategy, data management, and enhanced data products for Marketing
  • Oversee media data strategy and prioritize implementation tactics aligned to long-term business goals
  • Identify KPIs and data requirements to optimize media mix strategies and ROI
  • Manage vendors and technical staff supporting AWS, Snowflake, Python, and related tools
  • Reduce manual processes and data quality issues related to data capture
  • Build Data Product, Analytics, and Reporting roadmaps
  • Partner with leadership to secure funding for critical Data Products and IT programs
  • Build and maintain effective internal and external stakeholder relationships
  • Foster a collaborative and goal-oriented team environment
  • Communicate initiative wins, risks, and opportunities
  • Solicit feedback and develop action plans to address gaps
  • Support direct reports in building business partnerships
  • Analyze service issues and trends
  • Develop and execute operational strategies aligned with brand business objectives
  • Review and audit expenses
  • Monitor performance against budget
  • Review financial statements and operational reports
  • Coach teams on managing controllable expenses
  • Interview and hire employees
  • Promote fair and equitable treatment of associates
  • Facilitate regular team communication (e.g., staff meetings)
  • Model service behaviors and foster engagement
  • Set goals, manage performance, and conduct reviews
  • Solicit employee feedback and address concerns
  • Enforce policies and disciplinary procedures
  • Champion change and support talent development

Requirements:

  • 4-year degree from an accredited university in Data Analytics, Computer Science, Engineering, Information Systems, or a similar quantitative discipline
  • Eight or more years of progressive experience in data management, analytics, data warehousing, or marketing technology
  • OR Six or more years of experience in data management, analytics, or data warehousing
  • Master’s degree
  • Design and engineering of complex data flows and systems in an omnichannel environment
  • Defining and managing transformational strategies for digital marketing and paid media data (search, display, video, affiliates, open web publishers and walled gardens such as Facebook and Google)
  • Knowledge of advertising technology (ad tech), real-time data processing, clean rooms, database technologies, and distributed data stores (SQL, NoSQL)
  • Ability to deliver results in complex and ambiguous environments
What we offer:
  • 401(k) plan
  • stock purchase plan
  • discounts at Marriott properties
  • commuter benefits
  • employee assistance plan
  • childcare discounts
  • medical coverage
  • dental coverage
  • vision coverage
  • health care flexible spending account
  • dependent care flexible spending account
  • life insurance
  • disability insurance
  • accident insurance
  • adoption expense reimbursements
  • paid parental leave
  • educational assistance
  • paid sick leave
  • paid time off
  • holidays

Additional Information:

Job Posted:
March 13, 2026

Expiration:
April 09, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

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