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We are looking for a Director, Data Operations – Paid Marketing to join the Data, Analytics & AI (D&A) organization and lead our data products for paid marketing across a diverse range of paid media channels, including digital advertising, search, sponsored content, pay-per-click campaigns, paid social, and more. The role is responsible for devising, implementing, and assessing strategies related to data product operations—such as data collection, curation, and analytics/AI enablement—in the paid marketing space to support lead generation, brand awareness, and revenue growth.
Job Responsibility:
Provide leadership, consulting, and information expertise to achieve Data Products goals in a cross-functional product pod
Partner with business and technology disciplines to develop and deploy paid marketing data and AI enablement infrastructure
Contribute to data strategy, data management, and enhanced data products for Marketing
Oversee media data strategy and prioritize implementation tactics aligned to long-term business goals
Identify KPIs and data requirements to optimize media mix strategies and ROI
Manage vendors and technical staff supporting AWS, Snowflake, Python, and related tools
Reduce manual processes and data quality issues related to data capture
Build Data Product, Analytics, and Reporting roadmaps
Partner with leadership to secure funding for critical Data Products and IT programs
Build and maintain effective internal and external stakeholder relationships
Foster a collaborative and goal-oriented team environment
Communicate initiative wins, risks, and opportunities
Solicit feedback and develop action plans to address gaps
Support direct reports in building business partnerships
Analyze service issues and trends
Develop and execute operational strategies aligned with brand business objectives
Review and audit expenses
Monitor performance against budget
Review financial statements and operational reports
Coach teams on managing controllable expenses
Interview and hire employees
Promote fair and equitable treatment of associates
Facilitate regular team communication (e.g., staff meetings)
Model service behaviors and foster engagement
Set goals, manage performance, and conduct reviews
Solicit employee feedback and address concerns
Enforce policies and disciplinary procedures
Champion change and support talent development
Requirements:
4-year degree from an accredited university in Data Analytics, Computer Science, Engineering, Information Systems, or a similar quantitative discipline
Eight or more years of progressive experience in data management, analytics, data warehousing, or marketing technology
OR Six or more years of experience in data management, analytics, or data warehousing
Master’s degree
Design and engineering of complex data flows and systems in an omnichannel environment
Defining and managing transformational strategies for digital marketing and paid media data (search, display, video, affiliates, open web publishers and walled gardens such as Facebook and Google)
Knowledge of advertising technology (ad tech), real-time data processing, clean rooms, database technologies, and distributed data stores (SQL, NoSQL)
Ability to deliver results in complex and ambiguous environments