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Director, Omnichannel Marketing

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GSK

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Location:
United States , Durham

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV is highly mission-driven in our unrelenting commitment to being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education on and treatment for HIV. We go to extraordinary lengths to deliver the sorts of breakthroughs, both in treatments, care solutions and communities, that really count. We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care. We are fully committed to push through every challenge until HIV/AIDS is eradicated. ViiV has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition. We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV epidemic.

Job Responsibility:

  • Media Strategy and Planning: Develop media budgets, allocation strategies, and plans across all media channels
  • ensuring alignment of media strategies with overall brand objectives, brand lifecycle, prioritized HCP and persona segments and marketing goals
  • Agency and Partner Management: Own and manage relationships with media agencies, ensuring effective collaboration and execution of campaigns
  • Digital Media Execution: Oversee the development, execution, and optimization of all digital media tactics, including paid search, social, display, voice, mobile, and other emerging channels
  • Content Strategy: Define and drive the strategy for digital content journeys and messaging, ensuring alignment with customer needs and brand objectives
  • Analytics and Optimization: Use data-driven insights to refine strategies and improve ROI across media and content initiatives
  • Define the measurement plan
  • Team Leadership and Training: Foster a collaborative and innovative team environment, encouraging professional growth and development

Requirements:

  • Bachelor's Degree with 8 plus years of commercial experience including marketing, sales, market research, insights & analytics and/or market access
  • 4 plus years of experience in US pharmaceutical/biotech marketing
  • Ability to travel up to 20% domestic travel

Nice to have:

  • Experience in HIV or specialty business
  • Previous people leadership experience
  • Proven track record in managing media budgets, agency relationships, and digital campaigns
  • Strong knowledge of digital marketing tactics, including SEO, SEM, paid media, social media, CRM, and website management, particularly in mid to later life-cycle assets
  • Strong knowledge of AI, GenAI and digital trends in the US
  • Experience in using analytics tools to measure campaign performance and optimize strategies
  • Excellent leadership, coaching, and communication skills, with the ability to inspire and develop teams
  • Ability to manage multiple projects simultaneously, work under pressure, and meet deadlines
  • Strategic thinker with a strong attention to detail and problem-solving skills
What we offer:
  • Comprehensive benefits program
  • Domestic relocation package may be considered

Additional Information:

Job Posted:
January 25, 2026

Employment Type:
Fulltime
Work Type:
On-site work
Job Link Share:

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