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The Director of Tournament & Event Sales is responsible for generating, managing, and executing all golf tournaments and group events at the club. This role focuses on driving revenue through proactive sales efforts, cultivating client relationships, coordinating event logistics, and delivering exceptional tournament experiences. The Director works closely with club leadership and operations teams to maximize booking opportunities and ensure flawless execution from initial inquiry through post-event follow-up.
Job Responsibility:
Tournament & Event Sales Development: Proactively solicit and secure golf tournaments, corporate outings, charity events, and group bookings
Respond to inquiries, conduct site tours, and prepare customized proposals and contracts
Build and maintain a strong pipeline of new and returning tournament clients
Client Relationship Management: Serve as the primary contact for all tournament clients from booking through execution
Build long-term partnerships to encourage repeat business and referrals
Ensure all client needs, expectations, and contractual obligations are clearly communicated and fulfilled
Event Planning & Coordination: Develop detailed tournament plans including timelines, pairings, contest setups, scoring, and food & beverage coordination
Collaborate with golf operations, food & beverage, and outside services to ensure event readiness
Coordinate tournament materials including signage, sponsor requests, and on-course setup
Financial Management: Prepare pricing, proposals, and event budgets to maximize profitability
Monitor tournament revenue and expenses to ensure financial targets are met
Identify upsell opportunities including contests, merchandise, food & beverage, and add-on services
Sales Reporting & Forecasting: Track and report tournament sales performance and booking pace
Maintain accurate records within sales systems and event files
Provide regular revenue forecasts and production updates to club leadership
On-Site Event Management: Oversee tournament execution to ensure a seamless client and guest experience
Act as the primary host during events and quickly resolve operational issues
Ensure compliance with club policies and tournament standards
Internal Team Coordination: Communicate tournament details clearly to all departments in advance
Partner with golf and F&B managers to deliver consistent service levels
Business Development: Identify new tournament markets including corporate, charity, association, and social groups
Develop outreach strategies to grow the club’s tournament calendar
Strengthen relationships with local businesses and organizations to drive bookings
Continuous Improvement: Evaluate tournament operations and client feedback to enhance future events
Implement new ideas and offerings to keep tournament experiences fresh and competitive
Recommend operational improvements that support tournament growth
Data Analysis & Post-Event Follow-Up: Collect client feedback and analyze event performance
Track retention, repeat business, and revenue trends
Prepare recap reports and follow-up communication to secure future bookings
Requirements:
Proven experience in planning and managing sports tournaments or similar events
Strong organizational, communication, and leadership skills
Ability to work flexible hours, including evenings and weekends
Excellent analytical and problem-solving abilities
Proficiency in using business and data analysis tools
A customer-centric mindset
Work as a Team Player with co-workers and in conjunction with other departments
Demonstrates continuous effort to improve operations, streamline work processes, and work cooperatively and jointly to provide quality customer service