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Director of the Independent Agency Channel

United States, Columbus 113775.00 - 177325.00 USD / Year · Job Posted February 21, 2026
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Job Description

GEICO is looking for an accomplished, data-driven and results-oriented Director of the Independent Agency Channel to lead sales operations. This role will be accountable for leading execution on how the Independent Agency channel is supported to promote preference and production of Geico products from initial appointment through developed relationship. S/he will wear many hats, acting as the glue with ongoing communication across production channels at Geico, proactively identifying, elevating and supporting the removal of barriers to independent agent preference and production and seeking best practices from other areas to help grow this channel.

Job Responsibility

  • Directly manage and develop field sales representatives across your region
  • Develop and efficiently implement the agent onboarding and training plans, tools and materials
  • Work to proactively identify and elevate areas of opportunity for betterment to our agent facing systems and provisioning
  • Work with the Senior Director and other resources to establish staffing needs to grow production to goals
  • Establish and facilitate the agent identification and invitation process for state entry and expansion
  • Partner closely with the product, underwriting and sales support leaders to ensure communication and roadmaps remain aligned
  • Identifies options for innovative and practical solutions with go-to-market strategies across both personal and broad reach sales strategies for commercial and personal lines products
  • Establish target agencies, by state for initial solicitation and entry (including truck specialists) for initial state entry and “rest of state” once broad reach distribution is appropriate (product/process are proven) – 80% profitable appointment goal
  • Partner closely with the Agile transformation and Product organization to ensure adoption of and leveraging best practices across other areas of the organization
  • Continuously monitor and report on Independent Agent status to plan for each state – creating organizationally accepted regional reporting to communicate results
  • Ensures consistent visibility with channel strategy OKR’s and KPI’s
  • Regularly monitors Agency onboarding and enablement, collecting and elevating opportunities to improve the agent experience, driving preference
  • Partners closely with senior leadership to monitor budget, forecasting and resource planning while finding opportunities for budget efficiencies
  • Facilitates talent management and calibration sessions in preparation for performance management

Requirements

  • Experience using quantitative and qualitative data to inform decisions and drive change
  • Proven track record of successfully leading, developing and translating agency sales strategy into results
  • Experience collaborating with key resources and stakeholders, influencing decisions and managing work to achieve strategic goals
  • Strong technical aptitude and analytical skills to lead initiatives to improve channel effectiveness
  • Experience with developing, launching and driving profitable growth of agency sales organizations
  • Attention to detail and ability to adapt to ongoing change
  • Exceptional written and verbal communication skills
  • Experience with design thinking, agile methods and product management experience required
  • Compliance with GEICO’s driving standards and/or policy
  • Valid driver’s license and auto insurance

Nice to have

  • 10+ years of experience in the P&C industry leadership positions with proven record of accomplishment across multiple channels of distribution
  • 8+ years of experience hiring, managing, and developing Associates
  • MBA or similar advanced degree is preferred

What we offer

  • Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being
  • Financial benefits including market-competitive compensation
  • a 401K savings plan vested from day one that offers a 6% match
  • performance and recognition-based incentives
  • and tuition assistance
  • Access to additional benefits like mental healthcare as well as fertility and adoption assistance
  • Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year

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