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Director of Strategic Marketing

United States, Lebanon · Job Posted May 14, 2026
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Job Description

Join the electrifying world of Miami Valley Gaming in Lebanon, OH, as our Director of Strategic Marketing! This is your chance to lead dynamic marketing initiatives that captivate our guests and elevate their gaming experience. Collaborate with a passionate team in an energetic onsite environment. You will have the opportunity to craft innovative strategies that drive growth and forge lasting connections with our customers. Step into a role where your ideas can truly take flight and make an impact in the bustling casino industry. With every campaign you launch, you'll be part of an exhilarating journey that brings people together and creates unforgettable memories.

Job Responsibility

  • Spearhead the property’s customer strategy and database marketing initiatives
  • Drive profitable growth through innovative advertising and community-focused marketing efforts
  • Develop effective segmentation and targeting strategies
  • Lead a talented team while collaborating with HR and other departments to enhance engagement initiatives
  • Partner with Director of Casino Marketing to oversee Database Marketing, Advertising, Creative, and Community Outreach functions
  • Shape comprehensive advertising strategies across multiple channels ensuring maximum ROI and customer interaction
  • Bolster brand presence in the community through impactful outreach and partnerships
  • Ensure alignment with core values
  • Focus on analytics, performance measurement, and compliance with gaming regulations

Requirements

  • Public relations and customer service skills
  • Proven track record of developing and executing successful marketing strategies that drive revenue growth and increase brand awareness
  • Strong understanding of casino industry trends, consumer behavior and competitive dynamics
  • Strategic and analytical thinker with a data-driven approach to decision making and problem solving
  • Strong business acumen and financial literacy with experience managing marketing budgets and resources effectively
  • Bachelor’s degree in Marketing, Advertising, Communications, Finance, Business, or a related field preferred
  • Five to seven years of progressive senior marketing leadership experience within the casino/hotel industry or a related entertainment or hospitality environment with direct accountability for revenue generation and growth performance
  • Advanced expertise in CRM and database marketing leveraging segmentation, predictive modeling, and reinvestment optimization to drive profitable player growth
  • strong analytical fluency with marketing performance dashboards, reinvestment ratios, ROI metrics, and control group testing methodologies
  • Prior casino marketing experience strongly preferred
  • Proficiency with Microsoft Office, CRM platforms, marketing automation tools, and business intelligence/reporting systems (e.g. Tableau, Power BI)

What we offer

  • Medical
  • Dental
  • Vision
  • 401(k)
  • Life Insurance
  • Health Savings Account
  • Flexible Spending Account
  • Paid Time Off
  • Employee Discounts
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