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Groupon is looking for a Director of Strategic Finance to become the financial architect of our Demand Engine. This role reports directly to the CFO and partners closely with our CMO. Your job is simple to say - and hard to do: Turn marketing spend into provable, incremental growth. If you believe finance should help the business decide what to scale, what to stop, and why, this role was built for you.
Job Responsibility:
Build the Demand Truth Model
Create an integrated demand model linking customer segments, channels, surfaces, and P&L
Establish a clear New vs Returning customer lens across major cohorts
Own demand-side planning with bottom-up assumptions tied to acquisition and retention
Move ROI from attribution to incrementality
Define marginal ROI frameworks and channel hurdle rates
Set testing and incrementality standards using holdouts and experiments
Drive real budget reallocations based on evidence, not averages
Own customer and unit economics
Standardize cohort-level LTV and CAC by channel, category, geography, and customer type
Shift the narrative from cost per transaction to lifetime contribution margin
Build contribution margin views that drive decisions
Deliver category- and geo-level contribution margin visibility
Classify the portfolio into Invest / Maintain / Fix or Exit
Partner with Pricing and Promotions to separate incremental demand from subsidized behavior
Run the demand-side operating cadence
Act as finance owner for unified revenue monitoring
Lead the financial narrative in Weekly and Monthly Business Reviews
Turn signals into decisions within 24 hours
Requirements:
Senior experience in Strategic Finance, Growth Finance, or Marketing Finance
Background in marketplace, ecommerce, or high-volume B2C
Hands-on exposure to attribution and incrementality testing
Strong data fluency and partnership with BI and Data Science
Proven ability to influence executive-level decisions
Track record of improving contribution margin through capital allocation
What we offer:
High-leverage impact - your work directly shapes where the business invests
Build from scratch - define the demand finance system end to end