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Groupon Logo Groupon · Finance

Director of Strategic Finance - Marketing

United Kingdom, London · Job Posted January 17, 2026
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Job Description

Groupon is looking for a Director of Strategic Finance to become the financial architect of our Demand Engine. This role reports directly to the CFO and partners closely with our CMO. Your job is simple to say - and hard to do: Turn marketing spend into provable, incremental growth. If you believe finance should help the business decide what to scale, what to stop, and why, this role was built for you.

Job Responsibility

  • Build the Demand Truth Model
  • Create an integrated demand model linking customer segments, channels, surfaces, and P&L
  • Establish a clear New vs Returning customer lens across major cohorts
  • Own demand-side planning with bottom-up assumptions tied to acquisition and retention
  • Move ROI from attribution to incrementality
  • Define marginal ROI frameworks and channel hurdle rates
  • Set testing and incrementality standards using holdouts and experiments
  • Drive real budget reallocations based on evidence, not averages
  • Own customer and unit economics
  • Standardize cohort-level LTV and CAC by channel, category, geography, and customer type
  • Shift the narrative from cost per transaction to lifetime contribution margin
  • Build contribution margin views that drive decisions
  • Deliver category- and geo-level contribution margin visibility
  • Classify the portfolio into Invest / Maintain / Fix or Exit
  • Partner with Pricing and Promotions to separate incremental demand from subsidized behavior
  • Run the demand-side operating cadence
  • Act as finance owner for unified revenue monitoring
  • Lead the financial narrative in Weekly and Monthly Business Reviews
  • Turn signals into decisions within 24 hours

Requirements

  • Senior experience in Strategic Finance, Growth Finance, or Marketing Finance
  • Background in marketplace, ecommerce, or high-volume B2C
  • Hands-on exposure to attribution and incrementality testing
  • Strong data fluency and partnership with BI and Data Science
  • Proven ability to influence executive-level decisions
  • Track record of improving contribution margin through capital allocation

What we offer

  • High-leverage impact - your work directly shapes where the business invests
  • Build from scratch - define the demand finance system end to end
  • Executive exposure - CFO, CMO, CEO-level decisions
  • Real marketplace complexity - no vanity metrics
  • AI-native opportunity - help define the future of finance, not maintain the past
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