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Groupon is looking for a Director of Strategic Finance to become the financial architect of our Demand Engine. This role reports directly to the CFO and partners closely with our CMO. Your job is simple to say - and hard to do: Turn marketing spend into provable, incremental growth. If you believe finance should help the business decide what to scale, what to stop, and why, this role was built for you.
Job Responsibility:
Build the Demand Truth Model
Move ROI from attribution to incrementality
Own customer and unit economics
Run the demand-side operating cadence
Requirements:
Senior experience in Strategic Finance, Growth Finance, or Marketing Finance
Background in marketplace, ecommerce, or high-volume B2C
Hands-on exposure to attribution and incrementality testing
Strong data fluency and partnership with BI and Data Science
Proven ability to influence executive-level decisions
Track record of improving contribution margin through capital allocation