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Director Of Social & Paid Media

United States, Atlanta · Job Posted May 03, 2026
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Job Description

We are seeking a strategic and hands-on Director of Social & Paid Media to provide interim leadership for our social and influencer team. This role oversees strategy, paid social execution (primarily Meta and TikTok), and influencer marketing programs across a diverse portfolio of national and franchise brands. The ideal candidate is a 'player-coach' who can manage a team and maintain high-level client relationships while ensuring tactical execution remains flawless.

Job Responsibility

  • Team Leadership: Manage and direct the social media and influencer team, setting weekly priorities, workflows, and deliverables while maintaining quality control
  • Paid Social Oversight: Oversee the planning, execution, and optimization of Meta boosting campaigns
  • monitor performance metrics (CPM, CPC, ROI) and manage budget allocations
  • Influencer Management: Guide influencer campaign planning, creator selection, and negotiations, ensuring all partnerships meet brand standards
  • Strategic Client Lead: Serve as the senior point of contact for key accounts, participating in client calls and translating high-level goals into actionable social strategies
  • Optimization: Refine KPIs, reporting frameworks, and internal workflows to improve execution and identify opportunities to scale successful campaigns

Requirements

  • 3+ years of leadership experience in social media marketing
  • Deep expertise in Meta Ads Manager (Facebook/Instagram boosting)
  • Influencer Marketing: Proven track record managing influencer programs and partnerships
  • Agency Experience: Background managing multiple clients simultaneously in an agency or multi-location environment
  • Analytical Skills: Strong ability to interpret performance data and provide actionable reporting insights

Nice to have

  • Experience with franchise or multi-location brands (QSR, retail, etc.)
  • Proficiency with Meta Business Manager, TikTok Ads, and project management tools (e.g., Monday.com, Sprinklr, Plannable, or Uberall)

What we offer

  • medical
  • vision
  • dental
  • life and disability insurance
  • 401(k) plan
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