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Nine Logo Nine · Media

Director of Social & Off Platform

Australia, North Sydney · Job Posted January 25, 2026
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Job Description

Reporting to the Executive Director - Entertainment Content Acquisitions, this role will define and execute the off-platform strategy for Nine’s S&B division by bringing together a new centre of excellence, housing our off-platform teams in one function. This function will natively build audiences and community off-platform (i.e. on platforms not owned and operated by Nine, including social media platforms), in order to materially grow revenue, while also building brand value and contributing to marketing outcomes. This role will lead the entertainment, sport and news off-platform teams across Channel 9, 9NOW and Stan.

Job Responsibility

  • Develop and Execute Strategy: Define and lead the overall digital and social video content strategy for off-platform engagement to grow audiences, community and revenue, ensuring alignment with S&B organisational goals and values
  • Lead Growth Ambition: Significantly grow incremental off-platform revenue, in order to deliver a rapid scaling of EBITDA contribution
  • Audience Building: Build audience and community off-platform, complementary to Owned & Operated platforms and leverage this growing off-platform community to contribute to commercial outcomes for the Nine portfolio
  • Social Strategies: Evolve social strategies around key brands and Intellectual Property (IP) that drive incremental value on and off-platform
  • Content & Content Innovation: Drive off-platform content creation and identify and leverage emerging trends to drive innovative content and maximise the freedoms of social media to create "pilots of the future" and experiment with formats and ideas
  • International Growth: Lead the strategy to target high-yield international audiences, exporting Australian content to key markets
  • Monetisation Strategy: Drive incremental commercial value by monetising hard-to-reach audiences and demographics where they are
  • Platform Relationships: Strengthen relationships with major social platforms (e.g., TikTok, Google, Meta)

Requirements

  • Proven experience leading digital teams, managing video content, and growing audience on digital platforms
  • Extensive knowledge and experience across digital platforms and online video
  • Established relationships with social media platforms
  • Proven success in increasing audience and revenue
  • Experience in budget and P&L management for effective financial oversight and resource allocation
  • Experience in content creation across news, sport and entertainment
  • Must be a strategic thinker, adept at anticipating trends and clearly articulating complex ideas
  • Deep knowledge of digital distribution platforms and metrics, with strong analytical skills
  • Must already have the right to lawfully work and live in Australia

What we offer

  • Access to 'Employee Exclusives' program - a way of getting closer to our incredible brands, offering unique experiences, behind-the-scenes access, and awesome perks
  • Digital newspaper subscription to our mastheads
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