CrawlJobs Logo

Director of Social & Off Platform

nine.com.au Logo

Nine

Location Icon

Location:
Australia , North Sydney

Category Icon
Category:

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

Not provided

Job Description:

Reporting to the Executive Director - Entertainment Content Acquisitions, this role will define and execute the off-platform strategy for Nine’s S&B division by bringing together a new centre of excellence, housing our off-platform teams in one function. This function will natively build audiences and community off-platform (i.e. on platforms not owned and operated by Nine, including social media platforms), in order to materially grow revenue, while also building brand value and contributing to marketing outcomes. This role will lead the entertainment, sport and news off-platform teams across Channel 9, 9NOW and Stan.

Job Responsibility:

  • Develop and Execute Strategy: Define and lead the overall digital and social video content strategy for off-platform engagement to grow audiences, community and revenue, ensuring alignment with S&B organisational goals and values
  • Lead Growth Ambition: Significantly grow incremental off-platform revenue, in order to deliver a rapid scaling of EBITDA contribution
  • Audience Building: Build audience and community off-platform, complementary to Owned & Operated platforms and leverage this growing off-platform community to contribute to commercial outcomes for the Nine portfolio
  • Social Strategies: Evolve social strategies around key brands and Intellectual Property (IP) that drive incremental value on and off-platform
  • Content & Content Innovation: Drive off-platform content creation and identify and leverage emerging trends to drive innovative content and maximise the freedoms of social media to create "pilots of the future" and experiment with formats and ideas
  • International Growth: Lead the strategy to target high-yield international audiences, exporting Australian content to key markets
  • Monetisation Strategy: Drive incremental commercial value by monetising hard-to-reach audiences and demographics where they are
  • Platform Relationships: Strengthen relationships with major social platforms (e.g., TikTok, Google, Meta)

Requirements:

  • Proven experience leading digital teams, managing video content, and growing audience on digital platforms
  • Extensive knowledge and experience across digital platforms and online video
  • Established relationships with social media platforms
  • Proven success in increasing audience and revenue
  • Experience in budget and P&L management for effective financial oversight and resource allocation
  • Experience in content creation across news, sport and entertainment
  • Must be a strategic thinker, adept at anticipating trends and clearly articulating complex ideas
  • Deep knowledge of digital distribution platforms and metrics, with strong analytical skills
  • Must already have the right to lawfully work and live in Australia
What we offer:
  • Access to 'Employee Exclusives' program - a way of getting closer to our incredible brands, offering unique experiences, behind-the-scenes access, and awesome perks
  • Digital newspaper subscription to our mastheads

Additional Information:

Job Posted:
January 25, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for Director of Social & Off Platform

Social Media Content Creator

Seasonal role for a Social Media Content Creator to create engaging content for ...
Location
Location
United States , New York City
Salary
Salary:
Not provided
princesspolly.com Logo
Princess Polly
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Plan, create, and upload high-quality, trend-driven, viral-worthy content for TikTok, Instagram, and other relevant platforms
  • Support the Social team to meet business goals, amplify the brand voice, and drive sales through engaging social media content
  • Focus on SoHo, NYC store, aligning content with seasonal peaks, business goals, and the marketing calendar/initiatives
  • Create quality, engaging, on-brand and on-trend TikTok and Instagram content as outlined by Social Media Manager
  • Attend various in-person events as required and create social media content including presenting on Instagram and TikTok Stories
  • Support and collaborate with the Social Media Director, AU + US Content Creators to fulfill social creation briefs for organic and paid platforms
  • Research new trends and pitch new social media ideas to the Social Media Director
  • Be an advocate for our SoHo, NYC Store ensuring consistent retail team members are featured across TikTok and Instagram, organizing in-store days to shoot diverse social content
  • Create engaging TikTok content from end-to-end, including researching relevant trends, conceptualizing content, filming/editing
  • Create, plan, curate and edit Instagram Reels content
Job Responsibility
Job Responsibility
  • Plan, create, and upload high-quality, trend-driven, viral-worthy content for Princess Polly TikTok, Instagram, and other relevant platforms
  • Support the Social team to meet business goals, amplify the brand voice, and drive sales through engaging social media content
  • Focus on on SoHo, NYC store, aligning content with seasonal peaks, business goals, and the marketing calendar/initiatives to maximize impact and engagement
Read More
Arrow Right

Group Director, Care + Engagement

The Group Director, Care + Engagement is responsible for setting the vision, sta...
Location
Location
Salary
Salary:
140000.00 - 159000.00 USD / Year
thesociallights.com Logo
The Social Lights
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree or equivalent experience
  • 10+ years of experience, preferably in an agency setting
  • 6+ years of social media management experience
  • Experience in social media is required
  • Excellent time management, organization, and prioritization skills
  • Strong interpersonal skills
  • communication, relationship building and conflict resolution
  • Able to maintain confidentiality with business relations, personnel matters, and proprietary matters
  • Ability to manage up, down and laterally to achieve objectives
  • Familiarity with Asana, Slack, Box and the Google suite of tools
Job Responsibility
Job Responsibility
  • Own client social media approach
  • Lead the development and evolution of the client’s social media approach, including tools, processes, team structure, and strategic vision
  • Oversee social media work across accounts
  • Ensure that social teams are delivering high-quality, consistent work across all client accounts by providing oversight, direction, and hands-on support as needed to maintain excellence and effectiveness
  • Drive operational excellence with AI-enabled solutions
  • Identify and implement scalable systems and AI tools for scheduling, publishing, moderation, measurement, and reporting to help teams operate efficiently and stay ahead of emerging capabilities
  • Lead platform and partner relationships
  • Stay at the forefront of social platform trends, features, and updates while managing relationships with key platform partners and tools vendors
  • Establish and enforce discipline best practices
  • Define and maintain high standards for content planning, publishing cadence, engagement tactics, and community management across the agency
What we offer
What we offer
  • Medical Insurance
  • Dental Insurance
  • Voluntary Vision Insurance
  • HSA with Company Contribution
  • Dependent Care FSA
  • 401k + Company Match
  • Generous PTO Policy
  • Cell Phone Stipend
  • Paid Parking (local)
  • Technology Enablement + AI Tools
  • Fulltime
Read More
Arrow Right

Digital Strategy Director

CLYDE is a fast-paced, impact agency committed to delivering innovative, strateg...
Location
Location
United States , Washington, DC
Salary
Salary:
88300.00 - 127200.00 USD / Year
clyde.us Logo
CLYDE
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 4-7 years of experience in social media strategy, content development, and digital storytelling
  • Leads the development of breakthrough social media and influencer campaigns
  • Owns the full lifecycle of social content
  • Leads internal and client-facing social and influencer discussions
  • Develops and executes influencer strategies
  • Thinks beyond trends and calendars to craft thumb-stopping campaigns
  • Designs and writes social content that’s customized by platform and audience
  • Uses data and platform insights to inform strategies
  • Highly skilled in Adobe Creative Suite, relevant design/motion tools
  • experienced with social scheduling, listening, and influencer tools like Klear
Job Responsibility
Job Responsibility
  • Develop comprehensive digital strategies informed by audience insights, platform behavior, and client goals
  • Identify the right mix of channels, messaging, content formats, and placements for each target audience
  • Create audience journeys, communication frameworks, and campaign architectures
  • Translate business challenges into actionable digital strategies
  • Collaborate with the creative team to shape platform-specific content and messaging
  • Ensure messaging is tailored to each audience persona and aligned with channel best practices
  • Recommend formats, tones, and storytelling approaches that resonate across platforms
  • Analyze campaign performance data to uncover insights and optimization opportunities
  • Develop data-informed recommendations to improve reach, engagement, and conversion
  • Monitor digital trends, platform shifts, and audience behavior changes
Read More
Arrow Right

Director, Content Strategy

This is an opportunity to own content strategy internally for our agency and ext...
Location
Location
United States
Salary
Salary:
Not provided
zionandzion.com Logo
Zion & Zion
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • A bachelor’s in marketing, communications, business or a related discipline
  • Meticulous and detail-oriented
  • Excellent leadership skills and proven ability to work in a relatively flat, highly collaborative organization
  • Strong content development skills, both long and short form
  • Excellent grammar and editing skills
  • Comfortable presenting internally and in front of clients
  • Prior experience and knowledge of Content Management Systems
  • Excellent communications skills (both written and spoken)
  • Experience with creating content calendars for blog content and social media content
  • Experience with managing Facebook, Twitter, Instagram, and LinkedIn pages for businesses
Job Responsibility
Job Responsibility
  • Provide insight, think strategically, and quickly problem-solve for client and agency needs
  • Manage multiple clients’ content projects
  • Manage the content deliverables that come out of our market research team. You will also have the opportunity to shape this research
  • Develop a program of webinars and engagement that enable our agency to more deeply engage our industry partners
  • Collaborate with our marketing automation team to effectively deliver content
  • Work with clients to develop appropriate messaging and compelling content tailored to their respective brands
  • Work within content management systems and social platforms
  • Support the content and social team as well as other agency departments in whatever ways are needed
  • Develop creative, engaging content and campaigns to boost our clients’ online reputations
  • Monitor and respond to reviews and foster a positive online community
Read More
Arrow Right
New

Social Strategy Director

Curiosity is seeking a Social Strategy Director to build, lead, and elevate the ...
Location
Location
United States
Salary
Salary:
Not provided
curiosity.fun Logo
Curiosity
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8+ years of experience in social strategy or a closely related discipline at a creative, digital, or integrated agency
  • Proven success developing breakthrough social strategies, playbooks, influencer collaborations, and platform-specific ideas
  • Experience leading and growing social strategy capabilities
  • Mastery of platform behaviors, content formats, community dynamics, influencers, and real-time conversation
  • Deep experience using social listening, research, and data to generate insights and guide decisions
  • A track record of running complex social initiatives across channels and teams
  • Experience mentoring and developing junior strategists or social practitioners
  • Gravitas – You lead rooms with a clear, compelling POV
  • Social Fluency – You speak platform, behavior, culture, and content natively
  • Collaboration – You work seamlessly across creative, media, production, and analytics
Job Responsibility
Job Responsibility
  • Chart Social’s Path Forward: Develop social brand strategies, social ecosystem maps, always-on operating systems, and influencer partnerships
  • Build platform-specific strategies for TikTok, Instagram, YouTube, X, Reddit, Pinterest, Snapchat, and emerging platforms
  • Create social playbooks that define voice, tone, content architecture, community rules, channel purpose, and platform mandates
  • Translate social listening, behavioral signals, and cultural trends into sharp insights and actionable strategic direction for social and influencers
  • Reframe briefs to ensure ideas are social-first rather than retrofitted content work
  • Define what success looks like across social KPIs, behavioral metrics, and measurement frameworks
  • Lead, Steward and Grow: Serve as the connective tissue between planning, creative, account, media, and analytics
  • Act as a trusted partner to senior clients—advising on social maturity, ecosystem design, and cultural relevance
  • Partner with Creative leads to shape social-first ideas, content systems, and storytelling approaches
  • Collaborate with Media and Analytics to ensure strategies are targeted, measurable, and optimized
Read More
Arrow Right

Social Media Manager

Complex is seeking a powerhouse Social Media Manager who brings a highly creativ...
Location
Location
United States , Los Angeles
Salary
Salary:
80000.00 - 85000.00 USD / Year
complex.com Logo
Complex NTWRK
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Experience in Social Commerce: Proven experience in managing and executing social commerce and retail strategies across all social platforms for a large retail brand or media company
  • Retail & E-commerce Knowledge: Strong background in retail and e-commerce, with an understanding of how social media integrates with sales funnels, product launches, and editorial content and video
  • Content Creation Expertise: Experience collaborating with editorial, creative, video, and marketing teams to produce compelling shoppable content and storytelling assets
  • Data-Driven Mindset: Strong analytical skills with the ability to track, analyze, and report on key performance metrics and how it ties back to conversion of the shoppable site
  • Cross-Functional Collaboration: Demonstrated ability to collaborate with diverse teams (editorial, marketing, e-commerce, influencers) to ensure cohesive strategies that align with broader business goals
  • Creative & Strategic Thinking: Ability to think strategically about content and campaigns, while also being creative in product integrations and storytelling that resonates with target audiences
  • Trend Awareness: Up-to-date knowledge of the latest trends in social media, e-commerce, and retail, with the ability to adapt quickly to new tools, technologies, and platform features
Job Responsibility
Job Responsibility
  • Social Strategy: Work with the Director of Marketing to develop and execute social commerce and retail initiatives across the key @ComplexShop social platforms (e.g., Instagram, TikTok, and emerging channels), ensuring seamless alignment with editorial, social media, and e-commerce objectives. Drive innovation in social commerce trends and emerging platforms
  • Content Creation: Collaborate closely with the creative team to create compelling, shoppable content (e.g., vertical video, brand campaigns, product and lifestyle content, retail and event coverage, influencers) that adheres to brand guidelines and is optimized for each Complex Shop social platform. Ensure seamless, authentic product integration into daily content to drive both engagement and conversions
  • Platform Optimization: Oversee and optimize the use of social commerce tools such as Instagram Shopping, TikTok Shop, and other emerging platforms. Identify and capitalize on new opportunities for engagement, sales, and audience growth within the social commerce ecosystem including community management in direct messages
  • Cross-Functional Collaboration: Work closely with editorial, e-commerce, and marketing teams to align product rollouts with editorial and social content strategies and broader business objectives. Ensure a cohesive and consistent approach that maximizes impact across all channels
  • Data-Driven Insights & Performance Optimization: Monitor and analyze key performance metrics (e.g., conversion rates, impressions, engagement rates, and views) to assess the effectiveness of social commerce strategies. Use data and insights to continuously refine content, optimize strategies, and maximize both engagement and sales
What we offer
What we offer
  • Best in class health, dental, and vision insurance
  • Healthcare FSA
  • Dependent Care FSA
  • Commuter Benefits FSA
  • Short-term/long-term disability and life insurance
  • Paid Parental leave
  • 401k with 4% match
  • Pet Insurance
  • Legal and Identity Theft Plans
  • Vacation time and sick days
  • Fulltime
Read More
Arrow Right

Account Director - Client Projects

LADbible Group had launched a brand-new, dedicated content team for one of the w...
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
ladbiblegroup.com Logo
LADbible Group
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Strong experience in delivering complex and challenging projects, specifically across social video and creator content
  • A thorough knowledge and understanding of core project management skills including the ability to brief teams, understand timelines, development of clear and concise presentations and daily action
  • A team leader with the ability to lead and nurture members of the team
  • Comfortable in building strong and constructive relationships with clients based on honesty and trust
  • Comfortable in fast-paced, creative environments with the ability to bring teams together to deliver the right solution whilst being agile
  • Expertise in AI generated content in social or other production fields
  • Strong understanding of social platforms, creator trends, and audience behavior
  • Experience managing multiple projects simultaneously in a fast-paced environment
Job Responsibility
Job Responsibility
  • Project Management -Lead complex projects from pre-production through to final delivery
  • Balance client, creative and business needs, keeping workflows light and timelines on track
  • Client Relationships - Expertly manage expectations and communications with confidence
  • Build strong, honest relationships and always stay one step ahead with a solutions-focused mindset
  • Scheduling & Resourcing - Effectively manage resource and scheduling concerns, providing proactive solutions where required
  • Workflow - Overseeing all project documentation including rolling workflow decks, project trix and budget trackers
  • Cross-functional Collaboration -Work closely with creative, strategy, talent and post teams to deliver work that’s seamless from concept to delivery
  • Compliance & Rights Management -Ensure all content adheres to platform guidelines, legal standards, brand requirements, and usage rights
  • Optimisations -Implement streamlined processes for production tracking, approvals, and asset management
  • Fulltime
Read More
Arrow Right

Director of marketing

TomoCredit is seeking a Vice President of Marketing, you will be responsible for...
Location
Location
United States , San Francisco
Salary
Salary:
Not provided
tomocredit.com Logo
TomoCredit
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • BS/BA in Marketing or related field
  • 5+ years managing end-to-end media campaigns at an advertising/marketing agency and/or in-house at a tech, consumer finance or innovative, fast-paced consumer brand
  • Deep understanding of paid social channels with an emphasis on Facebook and Instagram
  • Strong analytical skills, comfortable reviewing and analyzing business performance metrics, KPIs, ability to pivot when the data tells you
  • Ability to inspire creative teams to adopt new media opportunities
  • Out-of-the-box thinker ready to inspire teams to adopt new media opportunities and take on calculated risks
  • A reputation for developing and maintaining highly collaborative cross-functional internal and external relationships
Job Responsibility
Job Responsibility
  • Define and plan strategies across all social media platforms
  • Manage our existing team and continue to grow the team as needed
  • Develop, implement, and manage paid marketing campaigns across various digital channels (e.g., Google ads, social media platforms, display networks) to drive traffic, engagement and conversions
  • Take a data-driven approach to campaign strategy focusing investment on the most impactful outcome and specific KPIs
  • Lead and oversee execution and optimization of campaigns with a focus on continuous learning to refine and elevate our media strategies
  • Manage and maintain media budgets in alignment with marketing leadership and all business stakeholders
  • Partner closely with our creative team, consumer insights, and compliance to create effective and compliant ads in this ever-changing environment
  • Build and maintain key relationships with leaders across Marketing, Design, Compliance, and Finance teams
What we offer
What we offer
  • Salary
  • Equity
  • Insurance
  • Flexible Vacation Policy
  • Company-sponsored outings
  • Medical, Dental and Vision benefits
  • Fulltime
Read More
Arrow Right