Director of Social Media

• Lead, manage, and grow the social media department — including strategists, content creators, and channel specialists
• Set the team's operating model: workflows, content calendars, approval processes, and output standards
• Conduct regular 1:1s and performance reviews, providing strategic coaching and career development support
• Partner with the Director of Client Strategy to ensure social deliverables align with client goals and account strategy
• Serve as the escalation point for social-related client questions, challenges, or strategic pivots
• Own the agency's approach to organic social strategy across platforms: Instagram, TikTok, Facebook, LinkedIn, YouTube, Pinterest, and emerging channels
• Develop platform-specific content frameworks tailored to each client's audience, industry, and brand voice
• Set standards for content quality, brand safety, and creative consistency across all client accounts
• Stay ahead of algorithm changes, platform updates, and cultural trends — and translate those into actionable strategy for the team
• Lead social audits, competitive analyses, and channel assessments for new and existing clients
• Define KPIs and reporting frameworks for social performance across the client portfolio
• Oversee monthly and quarterly social reporting, ensuring insights are clear, actionable, and tied to client business goals
• Use data to guide content iteration, posting cadence, and format experimentation
• Collaborate with the paid media team on social content that supports paid campaigns and retargeting efforts
• Partner with Creative on visual content standards, campaign conceptualization, and brand-consistent execution
• Collaborate with CRM and paid media teams to ensure social content supports the full funnel
• Participate in client-facing strategy presentations, QBRs, and new business pitches
• Support new client onboarding by establishing social strategy foundations and early content direction
• Champion the integration of AI tools into content planning, social listening, and efficiency workflows

• 8+ years of experience in social media strategy and management, with at least 2 years in a department or team leadership role
• Proven track record managing social media for multiple client accounts simultaneously in an agency environment
• Deep platform expertise across Instagram, TikTok, Facebook, LinkedIn, YouTube, and Pinterest — including content formats, algorithms, and analytics tools
• Experience developing social strategies for regulated industries (healthcare, legal, financial services, home services) is a strong plus
• Strong content sensibility: you know what makes content stop the scroll, build community, and drive action
• Excellent communication and presentation skills — able to translate strategy to clients and inspire a creative team
• Proficiency in social media management platforms (Later, Sprout Social, Hootsuite, or similar) and analytics tools
• Comfort with AI-assisted content tools and a proactive approach to integrating them into workflows
• Strong organizational skills and the ability to manage multiple priorities across a remote, fast-moving team
• Bachelor's degree in Marketing, Communications, Journalism, or a related field — or equivalent demonstrated experience

Experience developing social strategies for regulated industries (healthcare, legal, financial services, home services)

• 100% remote work environment
• Flexible scheduling with core collaboration hours
• Paid time off + agency-observed holidays
• Professional development and platform/tool access budget
• Collaborative, AI-forward team culture that values innovation and continuous learning
• Opportunity to shape and scale a department at a high-growth agency