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We are looking for a dynamic Director of Social Media to lead and shape our social media strategy in New Jersey. This role requires a strategic thinker who can oversee paid social campaigns, develop innovative social media strategies, and drive engagement across various platforms. If you are passionate about creating impactful campaigns and elevating brand presence, we invite you to join our team.
Job Responsibility:
Develop and implement comprehensive social media strategies to enhance brand visibility and engagement
Lead the planning and execution of paid social campaigns across multiple platforms
Oversee the creation and management of social media content to ensure consistency and alignment with brand identity
Analyze campaign performance metrics and use insights to optimize future social media efforts
Collaborate with cross-functional teams to align social media initiatives with overall marketing goals
Manage budgets for paid social campaigns and ensure maximum ROI
Monitor industry trends and emerging platforms to identify opportunities for innovation
Establish guidelines and best practices for social media activities and campaigns
Provide leadership and mentorship to the social media team
Ensure all social media efforts comply with legal and ethical standards
Requirements:
Proven experience in developing and executing successful social media strategies
Strong expertise in paid social campaigns and performance analytics
Familiarity with various social media platforms, tools, and emerging trends
Excellent communication skills and the ability to work collaboratively across teams
Demonstrated ability to manage budgets and deliver measurable results
Leadership experience with a track record of mentoring and developing teams
Strong analytical skills to interpret data and drive decision-making
Knowledge of legal and ethical considerations in social media marketing