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Director of Social Media and Digital Engagement

https://www.roberthalf.com Logo

Robert Half

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Location:
United States , Washington

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

We are looking for an experienced Director of Social Media and Digital Engagement to lead the strategic development and execution of comprehensive social media campaigns. This role is based in Washington, District of Columbia, and focuses on engaging youth and adult audiences while driving impactful digital interactions. The ideal candidate will possess a strong background in social media strategy, digital analytics, and team leadership.

Job Responsibility:

  • Design and implement robust social media strategies to expand and engage audiences across platforms focused on youth and adults
  • Oversee the creation and delivery of high-quality brand content, including video assets, to maintain consistency across social channels and campaign websites
  • Collaborate with analytics teams to evaluate performance metrics, optimize content strategies, and report on the effectiveness of social media initiatives
  • Coordinate cross-functional teams to ensure alignment and efficiency in digital engagement strategies across organizational platforms
  • Monitor industry trends and platform updates to identify opportunities for innovation in social media practices
  • Guide and mentor a team of social media professionals, fostering growth and collaboration within the team
  • Manage budgets and vendor relationships to support various initiatives across owned channels

Requirements:

  • Minimum of 7 years of experience in social media strategy and digital engagement
  • Proven expertise in creating and managing successful social media campaigns
  • Strong knowledge of digital analytics and ability to interpret performance metrics
  • Experience in leading and mentoring teams, promoting a collaborative work environment
  • Familiarity with emerging social media trends and platform innovations
  • Ability to manage budgets and coordinate with external vendors effectively
  • Exceptional communication and organizational skills
  • Demonstrated ability to drive results in digital strategies targeted at youth and adults at the entry level
What we offer:
  • medical
  • vision
  • dental
  • life and disability insurance
  • 401(k) plan

Additional Information:

Job Posted:
March 01, 2026

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