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The Director of Sales (DOS) manages the sales operations of the community. The focus of the DOS is connecting with prospective residents through multi-communication platforms to inspire prospective residents to move into the community. The DOS connects with new inquiries, existing inquiries with the goal of converting these leads to move-ins to achieve occupancy targets. Utilizes industry trends, and knowledge of local competitors to create successful sales tactics. The success of the DOS is measured in multiple ways, including sales conversions, revenue optimization, move-ins, and average daily occupancy.
Job Responsibility:
Interacts with all leads provided through multiple channels and convert those leads into residents
Builds customer focused relationships by advancing the lead through the sales process
Executes all facets of the Sales Playbook to achieve budgeted occupancy and net revenue
Manages the sales tracking reports and provides daily updates
Conducts weekly strategy and advisory meetings with the Executive Director
Communicates sales results to key stakeholders
Consistently conducts on-site walk throughs of the community
Plans and executes local sales events to generate and convert leads
Pulls management reports on sales activities, leads, move ins, conversions, and critical success factors
Tracks leads, keeping accurate records on all leads and prospects and all sales activities using a CRM
Collaborate with Executive Director and marketing teams in developing marketing tactics
Conducts quarterly competitive market research
Prepare general market analysis and develop methodologies for tracking prospective residents and referral sources
Identifies competitive opportunities and threats and presents strategic alternatives
Demonstrates a strong understanding of the senior living industry and local market conditions
Strives to meet predetermined monthly sales goals
Determines which revenue drivers to utilize to optimize net revenue and achieve budget
Uses selling skills with prospective residents to achieve revenue optimization
Analyze and interpret sales metrics to make recommendations on business operations
Provide expert advice to both prospective residents and both internal and external business partners
Identifies and develops an effective network of non-paid referral sources to generate leads and move-ins
Plans and executes monthly presentations to professional referral sources
Leads monthly referral development meetings
Properly document all networking and professional referral sources in the CRM
Reviews and facilitates the Move-In Packet with the resident and/or family
Facilitates and coordinates the Resident Assessment with the clinical team
Oversees and manages the move-in process to ensure a smooth transition
Ensures all state mandated paperwork and forms are completed on or before the move-in date
Coordinates with ED, BOM and DHW the resident’s Administrative Files
Keeps abreast of professional development in the field
Always acts professionally and honestly in the representation of the Community
Actively participates in all community leadership meetings and functions
Other duties as assigned
Requirements:
Bachelor’s degree in marketing, Business, Public Relations, or related field preferred
Two years in marketing/sales in senior living setting preferred
Proficient in Microsoft Office (Word, Excel, Outlook, Power Point)
Experience working with sales CRM systems, tracking leads and sales activities