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Director of Sales

United States, Westminster · Job Posted June 29, 2026
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Job Description

The Director of Sales is responsible for the daily sales efforts as well as for the overall positioning of the hotel, brand communication and the development of customers for the property including, rooms, dining outlets, and events. In addition, they are responsible for rental revenue, yield strategies, implementation, market performance and meeting budget, forecast, and optimal business mix targets. Strategies will include pricing, status, direct sales, market mix, marketing, and public relations. Must have a dynamic leadership style, possess excellent communication and decision-making skills and astute business acumen.

Job Responsibility

  • Prepares Sales Reports and Annual Sales & Marketing Plan
  • Creates effective Sales Programs that will increase awareness and positive perception of the Hotel, its activities, culinary services, and personnel
  • Ability to access, understand and accurately input information using a moderately complex computer system
  • Assist General Manager in preparation of the marketing, advertising, sales plans, programs and annual budget
  • manages within approved plans and budgets
  • Develop rates, group sales deployment strategies through review of competitive data, demand analysis and mix management
  • Ability to effectively listen, communicate and perform diplomacy with internal and external customers and staff in all situations
  • Ability to stand and move throughout the hotel property and continuously perform essential job functions
  • Develop awareness and reputation of the hotel and the brand in the local community
  • Direct and manage all group, transient, and banquet sales activities to maximize revenue for the hotel
  • Prepare, implement and compile data for the strategic sales plan, monthly reports, annual goals, sales and marketing budget, forecasts and other reports as directed/required
  • Perform other duties as assigned

Requirements

  • Previous Director of Sales experience preferred
  • Previous Hotel Sales experience required
  • Knowledge of travel industry, current market trends and economic factors
  • Extensive skill in development and delivery of sales presentations
  • Proven track record in prospecting for new business and savvy at closing the deal
  • Must be able to make quick decisions and work in a hectic and diverse work environment

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