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The Director of Sales is responsible for leading the hotel's sales strategy to maximize room revenue, drive market share, and cultivate long-term client relationships. This executive-level role oversees the sales team and collaborates with revenue management, marketing, and operations to ensure alignment with the hotel's financial goals and brand standards. The Director of Sales plays a critical role in positioning the property competitively within its market and securing business across group, corporate, leisure, and catering segments.
Job Responsibility
Develop and execute comprehensive sales plans to achieve revenue targets and grow market share
Lead, mentor, and manage the sales team to ensure high performance and professional development
Identify and pursue new business opportunities across group, corporate, and leisure segments
Build strategic partnerships with travel agencies, corporate accounts, meeting planners, and local organizations
Oversee key account management, contract negotiations, and high-value proposals
Collaborate with revenue management to optimize pricing strategies and forecast demand
Partner with marketing to align promotional efforts with sales initiatives
Represent the hotel at industry events, trade shows, and networking functions
Analyze market trends, competitive data, and performance metrics to inform strategy and reporting
Requirements
5+ years of progressive sales leadership experience in the hospitality industry
Proven track record of achieving revenue goals and managing high-performing teams
Excellent communication, negotiation, and presentation skills
Strong financial acumen and analytical ability with experience in revenue forecasting and budgeting
Bachelor's degree in hospitality, Business, or related field preferred