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The Community Sales Director (“CSD”) is responsible for achieving and exceeding the community’s monthly and quarterly revenue/sales targets; developing the community’s internal and external marketing; and building the community’s strategic relationships with various referral sources to produce highly qualified inquiries. Along with other Atria employees, the CSD promotes the leasing and marketing success of the community.
Job Responsibility
Achieving and exceeding the community's monthly and quarterly revenue/sales targets
Developing the community's internal and external marketing
Building the community's strategic relationships with various referral sources to produce highly qualified inquiries
Promoting the leasing and marketing success of the community
Spending over 50% of time outside of the community generating inquires to meet and exceed monthly and quarterly revenue targets
Generating inquiries and move-ins from targeted referral sources by developing and maintaining relationships outside of the community, including but not limited to health care providers, hospitals, rehabilitation facilities, retirement and estate planners, real estate service providers, senior organizations, appropriate special interest groups, local civic groups/leaders and other community contacts
Collaborating with Executive Director to forecast move-ins accurately
Facilitating training and continuous in-servicing for all community staff that may field an inquiry call or conduct a walk-in or scheduled tour
Ensuring that responses to inquiries are handled properly, timely and with appropriate follow-up and demonstrate sense of urgency regarding occupancy rates
Positioning ED or Resident Services Director as local experts on aging through facilitating introductions, joint sales calls, and strategic sales & marketing events
Developing and maintaining strong relationships with national and local referral agencies
Quickly engaging new inquiries on the phone and in person with the objective of helping guide them towards a sale
Following up with in-home visits to potential residents or at locations of influencer(s)
Building relationships with inquiries and potential residents through discovery, listening with empathy and asking follow-up questions
Accurately maintaining the community's Customer Relationship Management database by collecting and entering information about new inquiries and creating prompt, creative, and personal next steps after each interaction
Curating extraordinary customer experiences through home visits, hospital/rehab visits, highly personalized tours, and personal follow ups
Working with the ED to develop and implement a rolling 90-day Sales and Marketing Plan
Managing and monitoring community marketing budget and operating within established budgetary guidelines
Helping ED recognize first impressions and rent-ready apartment challenges/opportunities
Ensuring smooth hand-off of committed customers to ED, RSD and Community Business Director for care assessment and lease due diligence
Monitoring the market and the competition of other senior living communities outside of Atria
Creating, marketing and implementing engaging events for inquiries and local influencers, both inside and outside of the Community
Serving as a resource by educating and providing information to those who advise seniors on health and alternative living options
May perform other duties as needed and/or assigned
Requirements
One (1) or more years of related sales experience
Must possess strong customer service skills, basic financial knowledge of revenue and profitability, strong computer and electronic file management skills and strong organizational skills
Must have the ability to maintain confidentiality
Must be organized, detail-oriented, and able to multi-task
As dictated by business needs, must be able to work flexible hours, including evenings, weekends, and holidays
Position requires driving responsibilities (may use Company provided vehicle and/or personal vehicle)
Must possess valid driver's license
Nice to have
Bachelor's degree from a four year college or university preferred