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We are seeking an experienced Director of Sales (New Business) to join our Emerging & Scaled business team (E&S). The E&S business is scaling rapidly across the US and Canada, and we are investing in accelerating first-time advertiser growth. As part of our mission to help brands connect with fans through audio and video, we are expanding our New Business organization. As a Director of Sales (New Business), you will play a critical role in defining our acquisition strategy, building a high-performing outbound sales engine, and unlocking new categories across North America. Reporting to the E&S leadership, you will lead a growing team of sellers focused on net-new revenue and market expansion.
Job Responsibility:
Define and evolve the New Business go-to-market strategy across the US and Canada
Lead, coach, and inspire a high-performing sales team focused on outbound excellence, pipeline acceleration, and first-time advertiser conversion
Build a disciplined prospecting culture
Develop and operationalize scalable acquisition strategies
Manage and grow a portfolio of new business accounts
Collaborate closely with Marketing, Vendor team, Sales Enablement and Product
Cultivate and deepen relationships with agencies, brands, and emerging decision-makers across North America
Represent Spotify at key industry events and new business summits
Oversee pipeline health, forecasting, and lead-flow visibility using Salesforce and internal tools
Partner with cross-functional teams to build data-backed pitches
Monitor marketplace shifts, competitor activity, and advertiser pain points
Own revenue and pipeline-generation goals
Requirements:
Bachelor's degree or equivalent experience is preferred
10+ years of experience in the digital media space
5+ years in managing a team
Proven track record in building outbound strategies, driving pipeline growth, and accelerating first-time advertiser adoption in the US
Deep knowledge of North America’s digital advertising ecosystem across direct, programmatic, measurement, ad tech, and data
Proven ability to lead meetings with multiple senior partners
Robust network of agency and brand-direct decision-makers, with the ability to build relationships from scratch
Alignment with Spotify's values and a passion for Spotify products and marketing
Excellent communication and presentation skills, with the ability to build trust with C-level clients by understanding their business needs
Deep knowledge of digital advertising buying and ad tech platforms
Competency in hiring, team building, and mentorship
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