Director of Sales

At Miiro, we believe there’s a better way to travel. A way that is more thoughtful and personal. And since our hotels are in Europe’s most interesting neighbourhoods, we also encourage guests to discover new places — on their own terms and in an authentic way. Ultimately, we want to make sure guests go home inspired and reinvigorated because they’ve had a brilliantly considered stay. Creating ‘Brilliantly Considered Stays’ is the essence of our brand. Stays that bring our guests closer to the local culture and their stories. This exciting role will result in development and execution of a multi segment sales strategy for the first hotel to open within the newly launched Miiro portfolio. Under the supervision of the Head of Sales and working with the hotel GM, you will be the main sales representative on the ground for London and will play a crucial role in the commercial success of a brand-new hotel in Earl's Court. As Sales Manager you will be responsible for continually maximising the commercial opportunities in all aspects of the hotel including bedrooms, food and beverage and event spaces. You will be working closely with the Head of Sales and wider global team to successfully identify and nurture client relationships and continue to build upon your success to ensure the delivery of budgetary targets. The Opportunity As a Director of Sales, you will play a pivotal role in shaping and executing the commercial strategy for our first London hotel — a landmark opening within the Miiro portfolio, located in Earl’s Court. Reporting to the Head of Sales and collaborating closely with the General Manager and wider commercial team, you will lead the sales function on the ground, driving performance across all segments — rooms, events, and F&B — while establishing Miiro as a distinctive, desirable brand in the London market. This is a rare opportunity to shape the market positioning and revenue success of a new, design-led hospitality brand in one of Europe’s most competitive cities.