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As the Director of Sales Training, you will be responsible for developing and implementing a comprehensive commercial training program to support the onboarding, coaching, and ongoing development of our field roles, including all sales roles and our field support for both direct and indirect channels. The ideal candidate will design and deliver training content that aligns with our business goals, enhances our sales capabilities, and drives performance excellence across the organization.
Job Responsibility:
Design and own the end-to-end Field training strategy, from onboarding through ongoing development for field account executives across all regions
Recruit, develop, and lead a high-caliber team training team
set clear expectations and build a culture of rigor and continuous improvement
Establish and manage the sales enablement tech stack, including the LMS, content authoring tools, and integration with Salesforce
Define KPIs that connect sales training programs directly to quota attainment, win rates, average deal size, and time-to-productivity for new hires, not vanity metrics
Partner with sales leadership to identify performance gaps, prioritize interventions, and measure ROI on every major program investment
Oversee new hire certification, ensuring reps are proficient in both deep product knowledge and advanced negotiation and closing skills
Collaborate closely with Product Marketing to translate scientific and competitive positioning into field-ready messaging and training content
Work with Commercial Operations to integrate process changes, new tools, and updated methodologies into the sales training curriculum in real time
Serve as a trusted advisor to sales leadership on capability gaps and learning strategy
present sales training impact quarterly to senior stakeholders
Requirements:
10+ years of experience in sales enablement or sales training, with a meaningful portion in life sciences, genomics, or biotech ideally selling complex technical products to research or clinical customers
A track record of building or significantly scaling an enablement or sales training function, not just running an existing program
Demonstrated ability to tie learning programs to commercial metrics
you have built the measurement frameworks, not just reported on them
Experience leading and developing a team of trainers and instructional designers
Strong scientific fluency - you can learn 10x Genomics products in depth and translate that knowledge for a sales audience
Exceptional communication skills
you can simplify complex concepts without losing accuracy, and you can influence senior commercial leaders with data
Hands-on experience with Salesforce, an LMS (Workday Learning, Seismic, or equivalent), and modern content development tools
Willingness to travel (up to 30%) for in-person training sessions, visits to HQ, and regional meetings
Bachelor’s degree in Life Sciences, Business, or a related field
Master’s preferred
What we offer:
Competitive and comprehensive health benefits package
Competitive easy-to-use benefits that promote wellbeing and make your life easier
Family friendly policies like parental leave, and other benefits