Director of Sales, Private Events Job at Legends Global (Del Mar)

Job Description

The Director of Sales, Private Events will focus on cultivating new private event business for the Del Mar Fairgrounds and Racetrack, in addition to maintaining current client base and ensuring client satisfaction. They will recruit, train, and mentor the arena sales team, build strong community partnerships, and maximize private event revenue at the Del Mar Fairgrounds and Racetrack. This position is responsible for developing yearly event sales goals, as well as managing the P&L for private events. The ideal candidate will have a passion for sales, team leadership and excellent communication skills, a client-focused mentality, strong work ethic, and an ability to balance a large number of tasks in a fast-paced environment. We are looking for a strong closer with extensive experience in event sales & hospitality; cold calling and in-person prospecting is expected.

Job Responsibility

Build, manage, and provide leadership to the day-to-day operations of the sales team, while maintaining focus on the company strategic goals
Perform revenue forecasts and profit/loss reports that illustrate your team’s overall performance against sales goals
Participate in the preparation of the annual departmental Private Events budget, the arena sales and marketing plan, and other assigned financial plans which support the overall objectives of the fairgrounds
Work as part of the senior leadership team of the arena to positively impact the effectiveness of the operation of the fairgrounds
Work closely with the Legends Global Corporate Sales & Marketing Team
Conduct market analysis and devise strategies for generating new business
Develop new accounts, maintain existing accounts, and implement sales strategies to achieve revenue goals and maximize profits for the fairgrounds while maintaining client satisfaction
Manage business on the books successfully and work pipeline of Inquiries, Prospects, Tentative and Definite bookings
Close sales by prospecting and developing relationships, analyzing needs and opportunities, developing effective proposals, negotiating terms, documenting activity, and thoroughly following up on issues pertaining to the sale and delivery of services to customers in a timely manner
Ensures excellence in guest satisfaction through effective training of staff, commitment to a “Do Whatever It Takes” attitude and a hands-on, lead by example management style
Work with local Key Influencers including Hotels, Convention & Visitor Bureaus, Chambers, Retail Outlets, Office Buildings and Condo/Apartment buildings

Requirements

Minimum 7+ years current sales experience, preferable in hospitality or an entertainment venue focused on event sales
Bachelor’s degree or equivalent combination of education and related experience and/or training
3+ years current B2C sales team management experience to include entry and mid experience levels
Working knowledge of local and regional markets, venue operations, and special events industries
Strong strategic and consultative selling skills
Resourceful, innovative, and forward thinking, with an entrepreneurial spirit
Expertise in financial analysis and planning, budgeting, and marketing
Ability to work in a fast-paced environment and manage multiple tasks simultaneously
Can be trusted to act in a manner that is truthful and values direct, honest communication at all levels of the organization
Strong interpersonal skills
can effectively communicate and relate to all levels within and outside the organization
creates and builds positive and productive relationships
Responds quickly and effectively to changing trends and circumstances
embraces change and welcomes fresh perspectives
learns from past mistakes and adjusts accordingly
Professional verbal and written communication skills
Mathematical skills, including basic math, budgeting, profit/loss concepts, percentages, and variances
Strong computer skills, particularly with Excel, Word, and CRM Applications
Specific vision abilities required by this job include close vision and distance vision
The noise level in the work environment is usually moderate

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Director of Sales, Private Events

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