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Director of Sales (MICE)

Malaysia, Kuala Lumpur · Job Posted January 20, 2026
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Job Description

Functions as the business leader of the property’s Catering Sales Department and manages the property's reactive and proactive catering sales efforts. Shares responsibility for achieving revenue goals, guest and associate satisfaction and the financial performance of the department. Implements the brand’s service strategy and applicable brand initiatives in all aspects of the sales process. Provides day to day leadership to a team of on-property catering sales associates. Partners with key stakeholders within Area Sales to receive warms leads for more in-depth qualification of the business for the property. Partners with Event Management and hotel operations to sell products and services that the hotel has the ability to successfully execute. Verifies a seamless turnover from sales to operations and back to sales while consistently delivering a high level of service. Maintains accountability for verifying that the team maximizes revenue opportunities by up-selling and accurately forecasting (e.g., catering and group rooms) for all events.

Job Responsibility

  • Manages the catering sales efforts for the hotel including local and group/convention business
  • Solicits/books local catering business and develops group business
  • Develops and manages catering sales revenue and operation budgets, and provides forecasting reports
  • Works with the management team to create and implement a catering sales/marketing plan addressing revenue, customers and market
  • Develops menus that drive sales
  • Assists with selling, implementation and follow-through of catering promotions
  • Executes and supports Marriott’s Customer Service Standards and hotel’s Brand Standards
  • Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence)
  • Coordinates and deploys catering sales resources on-property to establish pull-through and sustainment of catering sales strategies and selling solutions
  • Verifies that the property implements a seamless turnover from sales to operations and back to sales while consistently delivering high level of service
  • Monitors the effective resolution of guest issues that arise as a result of the sales process
  • Maintains successful performance by increasing revenues, controlling expenses and providing a return on investment
  • Implements the brand’s service strategy and applicable brand initiatives in all aspects of the sales process
  • Performs other duties, as assigned, to meet business needs
  • Interacts effectively with guests/clients, sales and kitchen, vendors, competitors, local community, catering associations and other hotel departments
  • Executes exemplary customer service to drive customer satisfaction and loyalty
  • Serves the customer by understanding their needs and recommending the appropriate features and services
  • Gains understanding of the hotel’s primary target customer and service expectations
  • Partners with key stakeholders within Area Sales to receive warms leads
  • Partners with Event Management and hotel operations to sell products and services that the hotel has the ability to successfully execute
  • Manages and directs the on-property catering sales managers to achieve hotel revenue goals
  • Partners with Human Resources (HR) to attract, develop and retain the right people
  • Creates effective structures, processes, jobs and performance management systems are in place
  • Sets goals and expectations for direct reports using the Leadership Performance Process (LPP)
  • Forecasts talent needs and manages talent acquisition strategy with HR
  • Keeps an active list of the competition’s best sales people and executes a recruitment and acquisition plan with HR
  • Supports tools and training resources to educate sales associates on winning catering solutions
  • Champions leadership development and workforce planning priorities
  • Identifies, trains and mentors catering sales associates
  • Transfers functional knowledge and develop catering sales skills of other discipline managers

Requirements

  • 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major
  • 4 years experience in the sales and marketing or related professional area
  • OR 4-year bachelor's degree in Business Administration, Marketing, Hotel and Restaurant Management, or related major
  • 2 years experience in the sales and marketing or related professional area

Nice to have

4 year college degree

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