Director of Sales & Marketing

• Play a key role in budget planning by defining ambitious targets per segment and feeder market, then develop and execute an annual sales strategy across every key revenue stream
• Nurture key partnerships in coordination with the Accor Global Sales Office, including luxury travel advisors (Amex FHR), consortia (Virtuoso, Signature) and corporate clients
• Represent the hotel at industry events, trade shows, sales missions and fam trips to promote the property and generate qualified leads
• Leverage the ALL Accor loyalty program to drive guest engagement and business growth
• Bring the brand promise to life, turning it into a seamless, elevated and emotionally engaging guest experience at every touchpoint
• Develop and implement a comprehensive positioning and communication strategy to grow the hotel's visibility, desirability and reputation across key markets
• Oversee the Marketing Manager's action plan across PR, social media, advertising and digital marketing, in connection with the Ecommerce Director
• Build strategic partnerships with luxury brands and cultural players to create exclusive events, co-branded campaigns and high-value activations
• Drive sales team performance through data-driven decision-making, regular business reviews, and analysis of market trends, competitive benchmarks and guest insights
• Recruit, train and mentor a high-performing sales and marketing team, fostering a culture of excellence, accountability and guest-centric service

• 7 to 10 years of experience in sales and marketing within luxury hospitality
• A data-driven mindset and strong business sense, with the ability to think critically, make strategic decisions and contribute effectively to budgeting
• Excellent interpersonal skills, with a proven ability to build strong relationships with internal stakeholders, external partners and luxury clientele
• Genuine energy for teamwork across Sales, Marketing, Revenue and Ecommerce
• Curiosity, with a habit of staying current on best practices and trends
• A strong interest in the luxury and hospitality industries
• Very good verbal and written communication skills in English
• A bold, agile, collaborative and performance-driven approach: you lead with impact and empower your teams to go further, together
• A people-first leadership style with a measurable record of developing talent and reducing team turnover
• Tertiary qualification in Business, Marketing, Hospitality or a related field (preferred)
• Full working rights in Australia

Tertiary qualification in Business, Marketing, Hospitality or a related field (preferred)

• A chef prepared meal complimentary on every shift
• Laundered uniforms to have you looking and feeling your best
• A complimentary Sofitel stay experience each year, to celebrate your work anniversary
• Global discounts across Accor hotels, restaurants, and experiences
• An additional paid day off during your birthday month
• Personalised reward program curated to suit your lifestyle
• Discounted onsite parking, secure bike storage, and convenient access to public transport
• Walking distance to Broadbeach’s best dining, shopping, and coastline
• Leaders who invest in your development, coaching, and long-term career
• A global brand setting standards for French luxury hospitality