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Director of Sales - Leisure

United Arab Emirates, Dubai · Job Posted February 14, 2026
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Job Description

The Position: Implement a successful solicitation strategy to targeted guests in order to meet and/or exceed revenue goals. Direct all sales activities to meet revenue goals and ensure of implementing standards in all related tasks assigned to, in addition to achieving team work goals and increase employee’s satisfaction index with clear development plan for each and every one in the team.

Job Responsibility

  • Implement a successful solicitation strategy to targeted guests in order to meet and/or exceed revenue goals
  • Direct all sales activities to meet revenue goals and ensure of implementing standards in all related tasks assigned to, in addition to achieving team work goals and increase employee’s satisfaction index with clear development plan for each and every one in the team
  • Monitor and oversee the sales colleagues on a day-to-day basis, monitoring sales action plans on a regular basis
  • Ensure all customers’ requirements are determined and met
  • Management of the top producing accounts within the segment ensuring that client visitations and entertainment target are met, focusing on high end suite business
  • Ensure that all relevant systems are updated with the client information, production and sales activities
  • Achieve and or exceed the monthly/quarterly and annually established sales targets
  • Continually evaluate the respective markets and their needs
  • Continually review the actual production of each account against the potential for that account
  • Ensure measurable quality objectives are established and actively participate in review of these objectives
  • To manage the daily sales activities of the people in the team
  • Set the financial and non-financial objectives for each member of the team
  • Ensure that all new team members are properly oriented in the strategy and positioning of the Raffles brand
  • Manage performance of team members, identify gap in skills necessary to perform their duties and recommend programmes to meet the skills requirements of the team
  • Provide constant coaching, counselling and discipline to colleagues
  • Determine the necessary competence for colleagues and provide the relevant training or other actions
  • Ensure all sales people maintain a personal up-to-date knowledge on all Raffles product and service offerings
  • Monitor all Leisure incentive programs ensuring that all departments are fully briefed
  • Utilize the marketing plan in order to uncover new and potential business
  • Create and implement packages and promotions for periods of low occupancy
  • Ensure accuracy for forecasting of revenues with most updated information
  • Participate in daily/weekly Revenue meeting, sales strategy meeting, pre-convention meetings
  • To oversee general department operations
  • Maintain accurate management status reporting on business results, and associated action planning
  • Ensure department operational budget is adhered to including effective cost control and procedures for approval of expenditure
  • Participate in client familiarization trips, site inspections, sales trips and roadshows as required
  • Liaise effectively with all operational colleagues, providing support and information
  • Recommend to the DOSM necessary sales action plans or procedure revisions
  • Assist the DOSM with the production of the annual Sales & Marketing Plans, hotel budgets along with the departmental performance plan
  • Advise the DOSM regarding sales progress and booking trends in the respective market segments.

Requirements

  • Must be able to speak, read, write and understand the primary language(s) used in the workplace
  • Must be able to read and write to facilitate the communication process
  • Requires good communication skills, both verbal and written
  • Must possess basic computational ability
  • Knowledge of computer accounting programs, math skills as well as budgetary analysis capabilities required
  • Extensive knowledge of sales skills and revenue management
  • Ability to assess/evaluate employee’s performance fairly
  • Ability to recruit, supervises, train and motivate multiple levels of managers
  • Knowledge of hotel and competitive market
  • Ability to analyze data and establish appropriate action plans
  • Thorough knowledge of federal, state and local laws governing equal employment opportunity and civil rights, occupational safety and health, wage and hour issues, and labor relations, including local
  • High school or equivalent education required
  • Bachelor’s Degree preferred
  • Experience Prior hotel sales with minimum 5 years in sales career path.

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