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The Director of Sales & Business Development owns tastyfx's commercial growth strategy, with primary focus on new client acquisition and market share expansion in the $500M US retail forex market. This role leads both retail client acquisition and emerging institutional/corporate business development, directly competing against FOREX.com and OANDA for high-value traders and introducing broker relationships. This is a player/coach role, where you'll personally develop and close high-value opportunities while building and leading a team capable of scaling our acquisition engine. Success in this role directly impacts tastyfx's revenue trajectory and strategic position within IG Group's North American portfolio.
Job Responsibility:
Own new funded account targets through coordinated sales-marketing efforts and direct business development
Personally develop and close high-value accounts ($50k+ deposits) and corporate/institutional relationships
Build outbound prospecting motion targeting active traders at competitor platforms
Identify and convert introducing broker, API partner, and affiliate relationships
Develop competitive positioning and sales materials to win against FOREX.com and OANDA
Lead and develop a team including Premium Client Manager, Business Development, and Client Acquisition associates
Implement sales playbooks, pipeline management, and performance accountability
Build team capability to independently handle client lifecycle from prospect to active trader
Hire and develop talent to scale acquisition capacity
Maximize application-to-funding conversion through systematic funnel analysis
Drive adoption of premium offerings (Prime, MT5, Zero+) among new and existing clients
Coordinate with tastytrade leadership on cross-sell opportunities and ecosystem integration
Execute 2-3 strategic business development initiatives per quarter with defined metrics
Requirements:
Bachelor's degree required
Required Licensure: Series 3 and 34
5+ years in financial services sales with proven track record of exceeding new business targets in forex, futures, or brokerage
Direct experience acquiring and closing high-value clients ($100k+ accounts) and/or institutional relationships
Demonstrated ability to build outbound sales motion—not just manage inbound leads