Director of Sales - Attribution Solutions Job at Oxford Economics (Philadelphia)

Job Description

Director of Sales for the Attribution Solutions division at Tourism Economics, an Oxford Economics company. The role focuses on helping destinations, state tourism offices, and industry partners prove the value of their marketing investments through defensible, third-party attribution.

Job Responsibility

Own the full sales cycle for Attribution Solutions, including prospecting, discovery, pitching, demos, proposals, contracting, and closing
Sell Tourism Economics’ attribution platform, including Media Impact Calculator (MIC), Website Impact Calculator (WIC), and related solutions
Carry and consistently achieve individual revenue targets
Proactively build and manage a healthy pipeline across new business, renewals, upsells, and expansion opportunities
Maintain accurate pipeline reporting, forecasting, and CRM (Salesforce) hygiene
Manage deal timelines, risks, and next steps to support predictable revenue outcomes
Lead executive-level presentations and product demonstrations
Engage senior and mid-level stakeholders including CEOs, CMOs, and boards
Represent Tourism Economics at industry events, conferences, trade shows, and client meetings
Draft, negotiate, and finalize contracts in alignment with pricing and approval frameworks
Partner closely with the Vice President on planning, prioritization, and sales strategy
Serve as a strategic partner to the Director of Destination Partnerships
Transition closed business to Client Managers / Solutions Engineers
Share market feedback and competitive insights

Requirements

Experience in tourism marketing, ideally at a DMO, tourism board, or marketing agency serving travel clients
Strong understanding of campaign strategy, media spend, and the need for attribution to demonstrate ROI
Comfortable selling to senior marketing stakeholders (e.g. CMOs, Executive Directors) in complex, consultative sales cycles
Familiarity with visitation data, tourism impact analysis, and attribution models (or quick to learn)
Well-connected across the destination marketing ecosystem, with industry relationships a plus
Confident communicator and presenter, including at conferences, board meetings, and stakeholder sessions
Proven ability to navigate public sector procurement and contract negotiations

What we offer

Compensation structure designed to reward performance, consistency, and pipeline development
Work with the most trusted, independent attribution methodology in the tourism industry
Join a fast-growing, high-impact team with strong market demand
High autonomy, clear accountability, and meaningful earning potential
Opportunity to help destinations, states, and travel organizations clearly prove their value

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Director of Sales - Attribution Solutions

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