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Director of Sales - Attribution Solutions

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Oxford Economics

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Location:
United States , Philadelphia

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Category:
Sales

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Contract Type:
Not provided

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Salary:

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Job Description:

Director of Sales for the Attribution Solutions division at Tourism Economics, an Oxford Economics company. The role focuses on helping destinations, state tourism offices, and industry partners prove the value of their marketing investments through defensible, third-party attribution.

Job Responsibility:

  • Own the full sales cycle for Attribution Solutions, including prospecting, discovery, pitching, demos, proposals, contracting, and closing
  • Sell Tourism Economics’ attribution platform, including Media Impact Calculator (MIC), Website Impact Calculator (WIC), and related solutions
  • Carry and consistently achieve individual revenue targets
  • Proactively build and manage a healthy pipeline across new business, renewals, upsells, and expansion opportunities
  • Maintain accurate pipeline reporting, forecasting, and CRM (Salesforce) hygiene
  • Manage deal timelines, risks, and next steps to support predictable revenue outcomes
  • Lead executive-level presentations and product demonstrations
  • Engage senior and mid-level stakeholders including CEOs, CMOs, and boards
  • Represent Tourism Economics at industry events, conferences, trade shows, and client meetings
  • Draft, negotiate, and finalize contracts in alignment with pricing and approval frameworks
  • Partner closely with the Vice President on planning, prioritization, and sales strategy
  • Serve as a strategic partner to the Director of Destination Partnerships
  • Transition closed business to Client Managers / Solutions Engineers
  • Share market feedback and competitive insights

Requirements:

  • Experience in tourism marketing, ideally at a DMO, tourism board, or marketing agency serving travel clients
  • Strong understanding of campaign strategy, media spend, and the need for attribution to demonstrate ROI
  • Comfortable selling to senior marketing stakeholders (e.g. CMOs, Executive Directors) in complex, consultative sales cycles
  • Familiarity with visitation data, tourism impact analysis, and attribution models (or quick to learn)
  • Well-connected across the destination marketing ecosystem, with industry relationships a plus
  • Confident communicator and presenter, including at conferences, board meetings, and stakeholder sessions
  • Proven ability to navigate public sector procurement and contract negotiations
What we offer:
  • Compensation structure designed to reward performance, consistency, and pipeline development
  • Work with the most trusted, independent attribution methodology in the tourism industry
  • Join a fast-growing, high-impact team with strong market demand
  • High autonomy, clear accountability, and meaningful earning potential
  • Opportunity to help destinations, states, and travel organizations clearly prove their value

Additional Information:

Job Posted:
January 18, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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