Director of Sales and Marketing

• Develop and implement comprehensive sales strategies to drive transient, group, corporate, and leisure business
• Establish annual and quarterly sales plans aligned with revenue and market share goals
• Lead proactive prospecting, account development, and market segmentation efforts
• Identify and capitalize on emerging market opportunities
• Partner with Revenue Management to optimize pricing, inventory, and distribution strategies
• Analyze market trends, competitor performance, and demand patterns
• Drive ADR, RevPAR, and total revenue growth
• Support contract negotiations and major account acquisition
• Develop and execute integrated marketing plans, including digital, social, PR, and traditional media
• Oversee brand compliance and positioning
• Manage website content, online reputation, and social media presence
• Coordinate promotional campaigns and special packages
• Lead group sales and catering teams to maximize banquet and event revenue
• Oversee proposal development, site inspections, and contract negotiations
• Ensure seamless handoff between sales and operations
• Support convention, conference, and social event business
• Maintain strong relationships with key corporate, travel, and meeting planner accounts
• Conduct regular sales calls, client visits, and industry networking
• Represent the hotel at trade shows, conventions, and sales missions
• Drive customer retention and repeat business
• Develop and manage the annual sales and marketing budget
• Prepare monthly revenue forecasts and sales performance reports
• Track ROI on marketing and promotional initiatives
• Monitor productivity and conversion metrics
• Recruit, train, and develop high-performing sales and marketing professionals
• Set clear performance expectations and accountability standards
• Conduct performance evaluations and coaching
• Foster a results-driven, collaborative team culture
• Utilize CRM, PMS, and sales automation tools to drive efficiency and data accuracy
• Ensure proper use of lead management and reporting systems
• Leverage analytics to improve pipeline management and forecasting
• Serve as primary liaison for sales and marketing with ownership and corporate partners
• Prepare and present performance updates at asset and leadership meetings
• Support brand audits and compliance reviews

• Bachelor’s degree in marketing, Business, Hospitality Management, or related field (required)
• 5-7+ years of progressive sales and marketing experience in hospitality
• 1-3+ years in a senior leadership role (Director-level preferred)
• Experience in full-service, lifestyle, or urban hotels preferred
• Proven success driving group, transient, and corporate revenue
• Strong knowledge of revenue management principles
• Proficiency with CRM and hotel systems (CI/TY)
• Advanced reporting and forecasting skills
• Digital marketing and campaign management experience

MBA or advanced degree (preferred)

• comprehensive health insurance
• retirement plans
• paid time off
• on-site wellness programs
• local discounts
• employee rates on hotel stays
• ongoing training and development opportunities