Director of Public Relations Jobs

SixSpeed

Location:
United States, Minneapolis

Category:
Public Relations

Contract Type:
Not provided

Salary:

100000.00 - 120000.00 USD / Year

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Job Description:

As a Director of PR, you’re a PR leader with a creative strategic soul, energized by the intersection of story, action, culture, and community. You don’t just pitch press releases, you shape the story arc from the spark of an idea through its real-world echo. Your experience lies in using earned media to amplify branded content, social, and experiential actions. You’re a natural builder who’s ready to own and grow SixSpeed’s PR capabilities inside a fiercely creative agency environment. You’re trend-aware but insight-driven. You bring deep relationships, but more importantly, you bring the ability to make things feel relevant. You’re an internal champion, a client whisperer, and a strategic doer, excited to help creative ideas punch above their weight.

Job Responsibility:

Lead earned media strategy and execution across client campaigns and internal brand efforts
Translate campaign concepts into bold, resonant stories across press, social, events, and community
Pitch and secure media coverage that builds brand credibility and cultural cachet
Identify and amplify opportunities across traditional, digital, influencer, and experiential channels
Create compelling media materials (press releases, story pitches, briefing docs, op-eds, etc.)
Own reporting of PR success—coverage, reach, resonance, and direct impact
Collaborate deeply with strategy, creative, production, and digital teams to ensure integrated amplification
Support new business pursuits with cultural amplification POVs and PR opportunity thinking
Mentor team members and support the build-out of a future PR team

Requirements:

Believe that creative ideas deserve to live in the world, not just in decks
Love for storytelling that moves people and metrics at once
Demonstrated experience working closely with creative, strategy, and production partners
Ability to turn brand strategy into culture-worthy headlines
Confidence pitching to clients and press alike
6–8 years of experience in PR, creative communications, or integrated agency roles
Strong portfolio of culturally resonant earned campaigns — especially in outdoor lifestyle, sports, or action brands
Exceptional creative instincts — able to spot and sell through ideas that deserve attention
Superior writing skills (AP Style a plus
video/script writing a bonus)
Experience with cross-channel storytelling across social, digital, experiential, and media
Ability to connect creativity to business outcomes and media strategy
Demonstrated leadership experience — team mentorship or management preferred
Deep curiosity, trend fluency, and a bias for action

Nice to have:

AP Style a plus
video/script writing a bonus
team mentorship or management preferred
experience in outdoor lifestyle, sports, or action brands

Additional Information:

Job Posted:
December 12, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Director of Public Relations