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Director of Public Relations

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Signature HealthCARE, LLC

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Location:
United States , Louisville

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Category:
Public Relations

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Contract Type:
Not provided

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Salary:

Not provided
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Job Description:

Signature HealthCARE is a family-based healthcare company offering integrated services across multiple states. Our continuum of care includes skilled nursing, rehabilitation, assisted and memory care, and home-based services supported by innovative technologies like telehealth and Care.ai-enabled solutions. We are committed to advancing person-directed care and quality outcomes. Many of our facilities continue to receive high performance ratings and accreditations. As an award-winning organization recognized over the years by national outlets such as U.S. News & World Report, we take pride in fostering compassionate care environments and being an employer of choice in the healthcare industry.

Job Responsibility:

  • Be the voice of Signature HealthCARE—building strong media relationships and securing positive earned coverage that showcases our people, programs, and partnerships
  • Serve as the primary spokesperson for Signature HealthCARE for positive press and approved communications
  • Responsible for securing and amplifying earned media that highlights Signature’s Life Enrichment programs, hospital partnerships, new developments, and innovations
  • Support crisis and sensitive situations by coordinating approved messaging developed by Signature’s Legal and Executive teams
  • Work closely with Life Enrichment, Social Media, Marketing, Operations, and Legal to ensure all external communications are accurate, timely, and aligned with Signature’s brand and values
  • Serve as Signature HealthCARE’s designated spokesperson for positive press opportunities
  • Build and maintain relationships with local, regional, and trade media outlets
  • Pitch and secure earned media stories highlighting: Life Enrichment initiatives (Signature Olympics, Reflect N Us, and similar programs) Hospital partnerships and care transitions New developments, expansions, and specialty services
  • Prepare talking points and messaging for leadership and media engagements
  • Partner closely with the Life Enrichment team to identify compelling stories
  • Translate resident, stakeholder, and program experiences into press-ready narratives
  • Develop PR campaigns and media outreach around Signature-led programs and events
  • Support communications related to hospital partnerships and joint initiatives
  • Coordinate press outreach and announcements in collaboration with partners
  • Ensure consistent, approved messaging that protects Signature’s brand and relationships
  • Create and execute PR campaigns around: New facility openings and developments Program launches and service expansions Awards, recognitions, and organizational milestones
  • Work closely with the Social Media and Marketing teams to extend earned media across digital channels
  • Write and manage press releases for Signature HealthCARE
  • Distribute press releases using Meltwater
  • Track coverage and coordinate reporting on earned media results
  • Support crisis or sensitive situations by: Reporting on emerging issues Coordinating media responses using approved messaging provided by Legal and Executive leadership
  • Serve as a point of contact for media inquiries during these situations, ensuring all communications strictly follow legal guidance

Requirements:

  • 5+ years of experience in public relations, communications, or brand storytelling
  • Healthcare, senior living, or nonprofit experience strongly preferred
  • Proven success securing earned media
  • Experience serving as a spokesperson or media liaison
  • Strong writing and campaign development skills
  • Familiarity with press release distribution platforms (Meltwater experience a plus
  • training provided)
  • Ability to operate confidently within legal and regulatory guardrails
  • Effective verbal and written English communication skills
  • Demonstrated intermediate to advanced skills in Microsoft Word, Excel, Power Point and Outlook, Internet and Intranet navigation
What we offer:
  • Medical, Dental and Vision – Voluntary Life/Disability
  • Free Telemedicine with Medical Plan
  • 401(K) and Roth 401(K)
  • Tuition Forgiveness/Education Reimbursement
  • A variety of additional specialized Insurances
  • Pay Advance and Next Day Pay!
  • Personal Time Off (PTO)
  • Partner Perks and Discounts!
  • Our Signature Inspire Foundation offers stakeholder emergency assistance and comprehensive scholarship opportunities
  • Reward & Recognition Program (HEART)
  • Vital Links

Additional Information:

Job Posted:
February 01, 2026

Employment Type:
Parttime
Work Type:
On-site work
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