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The Public Relations Director is responsible for the development and execution of an annual strategic and integrated plan that is comprised of public relations, social media and marketing communications strategies that support the hotel/resort’s business objectives, increase awareness and positive perception of the hotel, its Food and Beverage outlets, Spa, services and personnel, and contribute to driving traffic and revenues.
Job Responsibility:
Is proactive and creative in identifying and developing integrated PR and Social Media programs which capitalize on unique and newsworthy stories as well as leveraging unexpected opportunities as they arise
Engages in media relations by actively managing professional relationships with local and regional media and influencers
Oversees the hotel’s digital content strategy and manages all property social media channels, creating relevant and engaging content and increasing follower engagement
Plays a key role in reputation management
acts as a strategic communications advisor to management
Understands Hotel’s marketplace
well-informed of market trends, including evaluating the competition’s marketing communications activity
Works closely with the F&B and Spa teams to develop promotional and marketing activities and calendars
Able to manage relationships with public relations agencies
Uses a strategic approach in overseeing the Hotel’s community relations, CSR initiatives, internal communications and other activities specific to the Hotel and its VIP guests
Assists Director of Marketing with SEO, digital marketing, PPC and e-commerce (as needed).
Requirements:
A minimum of five to seven years’ experience in public relations and/or marketing communications
A university degree in journalism or communications or equivalent experience in public relations or journalism
Strong and effective interpersonal skills
Proven relationships with media, community and business contacts that have delivered demonstrable results
Excellent communications skills (verbal and written), a strong sense of quality and a creative mind set
A self-starter that can multi-task and prioritize
Proficiency in leveraging social media networks and related monitoring tools
The ability to create newsworthy events, develop story ideas and follow through with pitch leads
A portfolio highlighting writing samples, project and media plans will be required.