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As part of the pre-opening team of Four Seasons Dominican Republic at Tropicalia, the Director of Public Relations leads the development and execution of the property’s communications strategy. The Director will be responsible for overseeing Public Relations, Digital Media inclusive of Social Media, Paid Media, and Marketing Communications strategies, ensuring alignment with Four Seasons' brand positioning. Through innovative storytelling and resort-led experiences, this individual will enhance the resort’s presence across key media and digital channels while driving guest engagement and revenue. As a key brand ambassador, the Director will represent Four Seasons Dominican Republic at Tropicalia in media and industry activations, cultivate relationships with journalists and influencers, and secure top-tier coverage across travel, luxury, and lifestyle publications. Reporting to the Commercial Director, this role will work with a dynamic team, ensuring a cohesive and results-driven communications strategy.
Job Responsibility:
Develop and execute a year-round, integrated Public Relations and Communications Plan aligned with business objectives and brand positioning
Drive media relations by identifying target publications, pitching compelling storylines, securing media coverage, and coordinating press visits
Oversee the development and distribution of press releases, ensuring engagement on the Four Seasons Press Room and other media platforms
Maintain a high-quality image and video library that showcases the resort and its offerings
Lead the creation of story starters and team bios to generate engagement and enhance media outreach
Proactively develop unique resort, culinary, and destination experiences to strengthen the resort and destination’s positioning, including strategic brand collaborations
Execute PR strategies for Food & Beverage outlets, ensuring maximum exposure for the resort’s F&B activations
Monitor and analyze PR performance metrics and provide strategic recommendations for continuous improvement
Benchmark the resort’s media positioning against local, national, and global luxury competitors to identify new opportunities
Ensure brand consistency across all visual and written communications
Oversee the design and production of resort marketing collateral, seasonal brochures, and promotional materials
Co-manage photo and video shoots, ensuring assets align with brand storytelling
Support Sales, Catering, and Reservations teams by auditing sales materials and ensuring alignment with the resort’s positioning
Lead and direct the execution of content strategies across social and digital platforms
Oversee the hotel’s digital communications strategy, ensuring it supports PR and business objectives
Drive engagement through innovative content creation, influencer collaborations, and digital storytelling
Social media campaigns and strategies
Collaborate with brand agencies in paid media and SEO on strategies and tactics to drive business performance across key revenue centres
Requirements:
Minimum 3 years of leadership experience in PR, communications, and/or digital marketing, preferably within luxury hospitality, travel, or lifestyle industries
Exceptional storytelling, writing, and presentation skills with a creative, brand-centric approach
Leadership skills
Strong media relations experience, with an established network in travel, luxury, and lifestyle media
A keen eye for aesthetics, ensuring high-quality content creation
Ability to source and execute on-brand activations and collaborations, particularly in the culinary, wellness, and adventure tourism space
Strong organizational skills with the ability to manage multiple projects and meet deadlines
Experience managing third-party agencies, influencers, and vendors
Knowledge in paid media and SEO
Exceptional communication in both English and Spanish
What we offer:
Competitive salary and a comprehensive benefits package
Market-leading pay and benefits (Medical, Dental, Vision and Retirement Savings Plan)
Complimentary accommodation at other Four Seasons Hotels and Resorts
Complimentary dry cleaning for business clothing
Complimentary Employee Meals
Paid holidays, vacation, and sick days
Culinary, retail and wellness experiences at special rates