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Director of Public Relations & Marketing

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Four Seasons

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Location:
Portugal , Lisboa

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Category:
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Contract Type:
Not provided

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Salary:

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Job Description:

Strategic leadership role developing and executing integrated PR and marketing plans for a luxury hotel, managing media relations, digital strategy, content creation, and community relations.

Job Responsibility:

  • Develop and execute an integrated, strategic annual plan for public relations and social media to align with the hotel’s business objectives
  • Lead proactive and creative programs that identify and leverage unique, newsworthy opportunities to elevate the hotel’s presence
  • Build and maintain strong professional relationships with local, regional and international media and influencers to generate consistent coverage
  • Pitch targeted story ideas, organize media visits, coordinate interviews, and host familiarization trips to highlight the hotel’s offerings
  • Ensure timely posting of press releases and story starters on the Four Seasons Press Room
  • Act as a strategic advisor on reputation management, monitoring public attitudes and managing issues or crisis communications
  • Oversee and innovate the hotel’s digital and social media strategy, curating engaging content that reflects our brand’s DNA
  • Manage all property social media channels, increasing follower engagement and elevating the brand’s digital presence
  • Actively co-manage the hotel’s proprietary website, ensuring content is current, aligned with business goals and optimized for SEO
  • Collaborate on PPC campaigns, e-commerce initiatives, and digital storytelling to drive traffic and revenue
  • Partner with F&B and Spa teams to design and execute promotional campaigns that support revenue objectives
  • Coordinate with third-party agencies, ensuring alignment with strategic goals and maximizing opportunities for exposure
  • Manage content for third-party platforms and partner websites to ensure accurate representation of the hotel
  • Maintain a comprehensive image library to ensure consistent, high-quality visual representation
  • Oversee photo and video shoots, ensuring alignment with brand standards
  • Pursue and integrate user-generated content, collaborating with influencers and leveraging social media tools effectively
  • Lead community relations, CSR initiatives, and internal communications to strengthen the hotel’s reputation as a valued community partner
  • Serve as a liaison with corporate communications teams, pitching stories and engaging in group-wide initiatives

Requirements:

  • Bachelor’s degree in Communications, Journalism, Marketing, or a related field
  • Minimum 5-7 years of proven experience in public relations, social media, or marketing communications, preferably within the luxury or hospitality sector
  • Strong media relations experience with established connections that deliver measurable results
  • Exceptional verbal and written communication skills with an ability to create compelling narratives
  • Creative mindset with a keen eye for detail and aesthetics, including photography and visual storytelling
  • Proficiency in leveraging social media platforms and analytics tools to monitor and optimize performance
  • Demonstrated ability to manage multiple projects, meet deadlines, and excel under pressure
  • Expertise in SEO, PPC, and digital marketing strategies is highly preferred
  • Adept at collaborating with diverse teams and managing third-party agencies and vendors
  • Reading, writing and oral proficiency both in Portuguese and English
  • The candidate must hold the required authorization to work in a European country

Nice to have:

  • Expertise in SEO, PPC, and digital marketing strategies is highly preferred
  • Experience preferably within the luxury or hospitality sector
What we offer:
  • Competitive Salary, wages, and a comprehensive benefits package
  • Excellent Training and Development opportunities
  • Employee Discount for stays at any Four Seasons worldwide
  • Complimentary Dry Cleaning for Employee Uniforms
  • Complimentary Employee Meals

Additional Information:

Job Posted:
January 18, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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